Phantom

The Challenge

Phantom was launched during a time of robust growth in the cryptocurrency market as a whole and quickly became one of the most popular browser-extension wallets for blockchain. Within a year of launching, Phantom gained more than three million users.

Phantom has since expanded beyond being just a browser extension, creating mobile versions of the wallet for iOS and Android.

With exponential growth in a fast-paced and highly regulated industry, Phantom felt the pressure to quickly build and ship new products. In the cryptocurrency industry, customers are known to switch to alternatives if their current provider does not offer a frictionless, premium-quality experience.

The Outcome

Phantom leveraged PlaybookUX while developing their mobile apps for iOS and Android. Nathan and his colleagues needed to quickly recruit large samples of cryptocurrency traders to gather first impressions on the designs. Once a working prototype was available, they used unmoderated usability testing to iterate on the design, usability, and interactions.

PlaybookUX helps us tackle these challenges by providing quick access to real user insights, which allows us to validate ideas and make informed adjustments efficiently. The platform’s ease of use and fast turnaround time enable us to iterate rapidly, keeping our development aligned with user needs and expectations without delaying our timeline.

 

Nathan Rodriguez, Head of Research @ Phantom

The Phantom team continues to use PlaybookUX to improve usability across their mobile apps, Chrome extension and to gather feedback on in-product offerings and features prior releasing them to the general public.

Through the use of PlaybookUX, Phantom was able to increase conversions related to new product offerings and upsells within their applications. These upsells drive revenue growth within the organization.