Wild Beauty
E-commerce, Beauty
Founded in 1994, Wild Beauty GmbH is a German distributor specializing in professional, salon-exclusive beauty brands. As the exclusive distributor for John Paul Mitchell Systems and Kemon, the family-owned company serves more than 5,000 hair salons across the German-speaking market.
The Challenge
Wild Beauty GmbH needed to test their product designs with real users in Germany without a big budget or a complex research operation. As a family-owned business serving thousands of salons across the German-speaking market, understanding how consumers interact with their products is central to staying competitive. Getting direct, reliable feedback quickly and efficiently was essential.
The Outcome
Wild Beauty GmbH used PlaybookUX to run usability and user experience tests on their product designs with consumers across Germany. Studies go live quickly, feedback comes back fast, and the team gets the direct consumer input they need to make confident design decisions without the overhead of a large research operation.
Participants across Germany deliver detailed, actionable feedback that feeds directly into product development, giving the Wild Beauty team a clear line of sight from consumer insight to design improvement. Whether validating a new concept or refining an existing product, PlaybookUX makes it possible to hear from real users at every stage.
“PlaybookUX enables us to conduct thorough user experience and usability testing on a dime. We were able to run the tests and receive valuable, insightful and thorough feedback from participants across Germany. PlaybookUX is a must have solution for any small or large enterprise wanting to hear direct consumer feedback.”
Veronika Wild, Managing Director at Wild Beauty GmbH