Sonarworks
Consumer Electronics
Sonarworks is an audio technology company based in Riga, Latvia, that specializes in sound calibration and personalization. Founded in 2012, its primary mission is to solve “sound translation” issues, ensuring that audio created in a studio sounds consistent across all playback devices, from high-end speakers to consumer earbuds.
The Challenge
Sonarworks faced the challenge of identifying and connecting with the right users for their research, which was a task that proved difficult with generalist tools that lacked precise targeting capabilities. Their product serves a niche but global audience, and reaching qualified participants efficiently was a persistent barrier to running timely, meaningful research cycles.
Beyond recruitment, Sonarworks needed flexibility in how they structured their testing journeys. Off-the-shelf solutions often imposed rigid workflows that didn’t accommodate the nuanced, multi-step testing experiences their team required. Without a customizable platform, they risked gathering feedback that didn’t accurately reflect real-world user interactions with their software.
The Outcome
By partnering with PlaybookUX, Sonarworks was able to find and test with exactly the right people, streamlining their recruitment process and ensuring that every session delivered high-quality, relevant insights. Responses came in quickly, and the PlaybookUX team provided responsive, hands-on support throughout, making the entire research process smoother and more efficient.
Sonarworks now regularly conducts unmoderated testing through PlaybookUX, allowing them to capture authentic, think-aloud feedback from users as they naturally interact with the software. Because their product is inherently tied to audio, requiring participants to use specific headphones during testing is a non-negotiable part of their research setup, and PlaybookUX’s ability to customize screening and session requirements means they can enforce this condition with ease. This level of flexibility has been instrumental in ensuring their research reflects real-world usage, giving the Sonarworks team the confidence to make product decisions backed by genuinely relevant user feedback.Â
I have nothing but the best things to say about PlaybookUX – from all the user testing services around this seems like a winner to me. PlaybookUX has all the necessary features to find and test with the exact right people, the responses come in timely, the team is very responsive and helpful. We were able to custom-fit the user testing journey to our needs.
Laima Baldina, UX Researcher at Sonarworks