Reinvent Growth
Agency
ReinventGrowth is a Product Experience Agency and consultancy platform focused on driving sustainable business growth, primarily within the SaaS (Software as a Service) sector.
The Challenge
As a growth marketing agency, Reinvent Growth needed rich user insights to fuel performance strategies for their clients. But gathering that feedback was a slow and inconsistent process. Recruiting the right participants was a major hurdle, and reaching users outside their immediate network, especially across international markets, felt nearly impossible without a dedicated research infrastructure. The gap between the insights they needed and what they could realistically gather was holding the agency back.
Without a reliable way to collect fast, targeted feedback, the team struggled to turn research into actionable direction for their clients. Insights were hard to come by and even harder to act on, making it difficult to build the kind of evidence-based growth strategies that drive real results. Reinvent Growth needed a research solution that could keep pace with the speed and scale their work demanded.
The Outcome
With PlaybookUX, Reinvent Growth Agency unlocked access to participants they simply couldn’t reach before, including users across international markets who reflected their clients’ true target audiences. The ability to recruit broadly and launch studies quickly meant the team could gather meaningful feedback in a fraction of the time, turning research into a reliable and repeatable part of their workflow.
The quality of their client work improved as a result. Armed with faster, more targeted insights, Reinvent Growth could build sharper growth strategies grounded in real user behavior rather than assumptions. PlaybookUX gave the agency the research foundation it needed to scale confidently and deliver stronger outcomes for the clients they serve.
PlaybookUX helped us get international user feedback from our target audience. Because of them, we were able to scale our business and gather quick user insights.
Despina Exadaktylou, Chief Marketing Officer at Reinvent Growth