Quantic Academy
Education, Technology
Quantic is an innovative online business school offering accredited MBA and Executive MBA programs designed for ambitious professionals. Their mobile-first, interactive curriculum delivers a rigorous business education at a fraction of the cost of traditional programs. Quantic combines cutting-edge technology with a highly selective admissions process to create a tight-knit global community of business leaders.
The Challenge
As an online MBA and business education platform, Quantic Academy needed user feedback that was genuinely informed and relevant to their industry. The insights they had weren’t reliable enough to drive confident decisions about their website and product experience. Without a reliable stream of quality feedback, iteration slowed and the team had limited direction on what to change or prioritize.
Quantic also found that competing research platforms simply didn’t offer the depth of functionality their work required. Fewer research methods meant fewer ways to get the answers they needed, leaving gaps in their understanding of how users were experiencing their product. They needed a platform that could match the sophistication of their research goals and deliver consistent, trustworthy results.
The Outcome
Since adopting PlaybookUX, Quantic Academy has seen a meaningful shift in the quality and reliability of their user feedback. Participants are knowledgeable, thoughtful, and relevant to their industry, giving the team insights they can actually act on. With iterative testing and consistent feedback across testers, Quantic now has the confidence to make informed changes to their website and move through iterations faster than before.
Beyond the quality of insights, the breadth of research methods available in PlaybookUX has opened up new ways for the team to learn from their users. What was once a slow and limited process is now an intuitive, flexible part of their workflow. Quantic can tap into the right research method for any question they have, giving them a competitive edge in building an education experience their users love.
The feedback we receive through PlaybookUX is highly relevant, thoughtful, thorough, and knowledgeable to our industry. We make changes to our website based on consistent information across testers. The PlaybookUX platform itself is highly intuitive!!! Â
Alexie Harper, Chief Product Officer at Quantic Academy