pc/nametag
e-Commerce, Event Services
pc/nametag specializes in providing event supplies for conferences, meetings, and corporate events. Serving the event planning industry for over 40 years, they offer on-site registration tools and printing services. They focus on attendee networking, professional identification, and sustainable product options.
The Challenge
The team was experiencing costly, inefficient development cycles driven by late-stage design changes and insufficient upfront validation. Without testing concepts with ideal customer profiles before design and mock-up hand-offs, the team had little confidence that what they were building would resonate with real users. Designs moved into development prematurely, and when gaps between assumptions and reality surfaced post-launch, the result was significant rework, wasted engineering time, and products that struggled to gain traction with customers.
Beyond internal inefficiencies, the team also recognized an opportunity to improve key revenue-driving tools on their website — but knew that launching without rigorous testing was a risk they couldn’t afford to take.
The Outcome
By integrating PlaybookUX into their research and validation workflow, the team fundamentally changed how they bring products and features to market. Concepts are now tested with ICPs before any design or mock-up hand-off occurs, giving the team the confidence to move forward knowing their work is grounded in real customer feedback. The impact has been measurable: rework has decreased, development cycles have shortened, and customer adoption following launch has improved.
The results were especially clear with their online estimator tool. Rather than launching and iterating based on live performance, the team rigorously tested the tool within PlaybookUX before it ever went live. That upfront investment in research paid off — the estimator is now delivering a 60% close rate and has improved sitewide conversion rate by 2%, directly contributing to revenue growth.
PlaybookUX has been instrumental in cutting down our development time. With validation from ICPs in advance of design/mock-up hand-offs, we have been able to reduce rework and improve customer adoption post-launch. Our online estimator tools we tested is delivering a 60% close rate, and improved our sitewide CVR by 2%. We rigorously tested this tool prior to launch within Playbook UX.
Nicole Jacobson
Director of Marketing & eCommerce