Looking for a Userlytics Alternative? Switch to PlaybookUX.The UX Research Platform Built for Scale.
Teams looking for a Userlytics alternative choose PlaybookUX for more methods, smarter AI, and support that partners with your team.
- Access to all testing methods: Unmoderated, Moderated, Card Sort, Tree Test, Surveys, First Click, Five Second, Preference Test (computer, tablet and mobile)
- PlaybookUX panel access to 7M+ Consumers and Professionals
- Participant CRM to bring your own participants
- Advanced AI features: API/MCP, AI Reports, AI-moderated follow-ups, Synthetic Participants and more
- Session replays and intercepts
- Dedicated customer success manager
Contact a product specialist about running a pilot project at no cost.
Trusted by leading teams worldwide
Everything Userlytics does, and what it doesn't
PlaybookUX is the Userlytics alternative built for teams that need more. Get every method, quality participants and built-in AI.
All methods, one platform
Unmoderated testing, live interviews, surveys, card sorts, tree tests, diary studies, session replays, and more. Stop stitching together tools.
AI built in, not bolted on
AI follow-up questions, executive summaries, task analysis, synthetic participants, and script generation are included.
A real CSM, not a ticket queue
Every PlaybookUX customer gets a dedicated Customer Success Manager who knows your goals and proactively helps you run better research.
7M+ participant panel
Recruit from a vetted global panel with advanced demographic targeting. Get responses same day from professionals, consumers, and niche audiences.
API + MCP integration layer
Pull videos, transcripts, and insights into any AI tool or data warehouse. Connect PlaybookUX to Claude, Copilot, ChatGPT, Slack, and more.
SOC 2 Type II & ISO certified
Enterprise security your IT team will actually approve. SSO, role-based permissions, audit logs, GDPR compliance, and 99.9% uptime SLA.
We support every research method
Whether you need qual, quant, or a mix, run any type of study on desktop, tablet, or mobile without leaving PlaybookUX.
Unmoderated Testing
Capture authentic user behavior by letting participants complete tasks at their own pace. Record screens, faces, and audio, then get auto-transcribed sessions ready for analysis.
Moderated Interviews
Live video interviews with your participants. Take notes in real-time, share your screen, and record the full session. All within PlaybookUX.
Surveys
Collect structured feedback at scale. Use multiple question types, branch logic, and tap into our 7M+ panel to get responses fast.
Card Sort
Understand how users mentally categorize information. Run open, closed, or hybrid card sorts to inform your navigation and IA decisions.
Tree Test
Validate your navigation structure without visual design bias. See exactly where users get lost and measure task success rates across your entire site hierarchy.
First Click Test
Measure where users click first when completing a task. Heat maps and click distribution data reveal whether your UI leads users in the right direction.
Five Second Test
Find out what users remember after a brief first impression. Show your design for 5 seconds, then capture what stood out. Perfect for testing landing pages and ads.
Preference Test
Show two or more design variations side by side and let participants choose. Get clear directional data and open-ended reasoning.
In-Product Intercepts
Recruit participants directly from your live product. Trigger surveys and screeners based on user behavior to reach exactly the right people at the right moment.
Capture longitudinal insights over days or weeks. Participants log experiences, thoughts, and behaviors in their natural environment. Perfect for understanding habits.
Session Replays
Watch real visitors navigate your site. Record clicks, scrolls, and rage-clicks to diagnose UX problems and understand how users actually interact with your product.
"PlaybookUX has become essential to how we work. The speed, the breadth of methods, and the quality of insights we get. There's nothing else like it."Patrizia Bertini, UX Research Director at Intuit
PlaybookUX vs Userlytics: Full Comparison
A detailed look at how PlaybookUX stacks up against Userlytics for enterprise research teams.
| Feature | PlaybookUX | Userlytics |
|---|---|---|
| Research Methods | ||
| Unmoderated usability testing | ||
| Moderated interviews | ||
| Surveys | ||
| Card sort | ||
| Tree test | ||
| First click test | ||
| Five second test | ||
| Preference test | ||
| In-product intercepts | ||
| Diary studies | ||
| Session replays & heatmaps | ||
| AI Features | ||
| AI executive reports | ||
| AI follow-up questions | ||
| AI task summaries | ||
| Synthetic participants / AI personas | Patent pending | |
| AI screener & script generator | ||
| AI replay summaries | ||
| API + MCP integration layer | ||
| Participant Panel | ||
| Global participant panel | 7M+ participants | |
| B2B / professional targeting | ||
| Participant CRM | ||
| Enterprise & Security | ||
| SOC 2 Type II | ||
| ISO 27001 / 27701 | ||
| SSO / SAML | ||
| Role-based permissions | ||
| Multi-workspace support | ||
| GDPR & CCPA compliant | ||
| Support & Success | ||
| Dedicated customer success manager | ||
| 99.9% uptime SLA | ||
Research intelligence, built in
Every PlaybookUX plan includes AI features designed to help you move faster, go deeper, and share findings with confidence.
Start a free pilot →AI Follow-Ups
Get richer insights from every session. Our AI asks smart follow-up questions that capture nuanced responses and additional data points you might have missed.
- Captures depth that static question sets miss
- Surfaces unexpected themes and outlier responses
- Designed to support researchers, not replace them
API + MCP Layer
Extend PlaybookUX beyond the platform. Pull videos, transcripts, and insights directly into your existing workflows, automate project creation at scale, and connect to any tool in your stack.
- Pull videos, transcripts, and insights into any tool
- Connect to Claude, Copilot, or ChatGPT, whichever AI tool your team prefers
- Automate project creation and research operations at scale
Synthetic Participants / AI Personas
Generate lifelike AI personas grounded in your actual video research. Select sessions from your library, enhance with custom prompts, then deploy for instant feedback and validation.
- Built from real transcripts, video, and behavioral data
- Customizable with additional context and data sources
- Deploy across new studies for rapid early-stage validation
AI Executive Reports
Generate comprehensive executive summaries instantly, pulling together study setup, participant demographics, transcriptions, key themes, and participant quotes into a shareable report.
- Key themes surfaced and backed with participant quotes
- Customized recommendations based on learnings
- Cross-language support: run in German, get your summary in English
Study Import
Paste in an existing test script, screener, or study outline and our question parser automatically structures it for you, pulling out tasks, screener questions, tree test nodes, and card sort items.
- Parses test scripts and screeners automatically
- Extracts tree test nodes and card sort items
- Arranges everything into your study in seconds
Replay Summaries
Get AI-powered summaries of your session replays that identify the most significant user interactions and suggest concrete UX improvements based on how visitors navigate your site.
- Highlights the interactions that matter most
- Surfaces friction points and navigation patterns
- Actionable UX recommendations, not just observations
AI Task Summaries
Analyze verbal, written, and behavioral data from specific research tasks. Our AI identifies recurring themes, measures participant sentiment, and flags outlier responses.
- Works across verbal, written, and behavioral data
- Sentiment measurement, friction detection and theme clustering
- Outlier detection to catch edge cases
Screener & Study Question Checker
Practice good research governance with AI-powered screener and question reviews. Catch common research mistakes or bias/leading questions before they affect your data quality.
- Flags missing "none of the above" options that force irrelevant answers
- Identifies leading questions that bias responses
- Surfaces industry jargon that may confuse participants
Screener & Study Script Generator
Build complete screener questionnaires and study guides from scratch. Share your research objectives and any materials you're testing and we'll create unbiased scripts that get you the insights you need.
- Full screener questionnaires generated from your objectives
- Unbiased question framing built in by default
- Works with any materials: prototypes, copy, flows
Trusted by leading research teams
See how enterprise companies and fast-growing startups use PlaybookUX to make faster, better decisions.
Start a free pilot →
How Microsoft Uses PlaybookUX to Validate Copilot at Scale
Microsoft's research team uses PlaybookUX to run rapid concept validation studies on Copilot features, moving from idea to insight in days, not weeks.
Read case study →
How Shake Shack Continuously Optimizes Their Digital Experience
Shake Shack uses PlaybookUX to run multiple rounds of comparison testing, continuously refining their mobile ordering experience and product list pages.
Read case study →
How Intuit Uses PlaybookUX to Test and Iterate Quickly
Intuit's team relies on PlaybookUX to test as much as possible, iterate quickly, and move forward. They run usability studies across their product suite with speed and confidence.
Read case study →
How Loblaw Runs Research Across Millions of Customers
Loblaw's research team uses PlaybookUX to maintain a direct line to their customers across grocery, pharmacy, and loyalty. They seamlessly recruit, conduct, and analyze studies in one place.
Read case study →
How Canada Goose Brings the Customer Voice Into Product Decisions
Canada Goose uses PlaybookUX to incorporate user research into their product development cycle, ensuring the customer perspective is always present when key decisions are made.
Read case study →And many more
Thousands of customer success stories
From startups to Fortune 500 companies across every industry.
Talk to a specialist →Support that actually shows up
PlaybookUX customers don't get dropped into a help center. You get real people, fast responses, and a team invested in your research outcomes.
Book a demo →Dedicated Customer Success Manager
Every account gets a dedicated CSM who knows your research goals, helps you onboard, and proactively suggests ways to get more value from the platform.
Fast, Human Support
Our support team responds quickly. No bots, no ticket queues. Whether it's a question about your study setup or a technical issue, we're here to help you keep moving.
Onboarding & Training
Get up and running fast with personalized onboarding. We'll walk your team through the platform and best practices so you launch your first study with confidence.
Help Center & Documentation
Comprehensive guides, tutorials, and best practices for every feature and methodology, available 24/7 so your team can self-serve when they need a quick answer.
Monthly Check-ins & Quarterly Business Reviews
Regular QBRs with your customer success team to review research output, align on goals, surface platform features you may not be using, and plan for the quarter ahead.
99.9% Uptime SLA
Your research can't wait for platform downtime. PlaybookUX is built on enterprise-grade infrastructure with a 99.9% uptime commitment so your studies run when you need them to.
Security and compliance your IT team will approve
PlaybookUX meets the security, compliance, and administrative requirements of the world's most secure organizations.
SSO & SAML
Single sign-on with Okta, Azure AD, and all major identity providers.
SOC 2 Type II & ISO certified
Independently audited security controls protecting your research data at every layer.
GDPR & CCPA compliant
Built-in consent management and participant data handling that meets global privacy regulations.
Role-based permissions
Granular access controls so admins, researchers, and stakeholders each see the right research.
Multi-workspace support
Manage multiple teams or business units under one enterprise agreement with isolated workspaces.
Audit logs
Full activity logging for compliance and accountability across your entire organization.
Ready to try the best Userlytics alternative for your team?
Contact a product specialist and run a pilot project at no cost.
Talk to a specialist →