by PlaybookUX | Feb 16, 2020 | Industry
UserTesting Review – Everything you need to know Any business across any industry should be able to make accurate decisions that are led by customers for their product or service. UserTesting allows businesses to source this type of customer insight through...
by PlaybookUX | Feb 14, 2020 | Marketing, Product, Research
Lookback vs Usertesting: Winner take all? Lookback vs Usertesting  If you need to understand how your target audience interacts with your product or service, user testing is vital for your business. For instance, you could be having issues converting visitors...
by PlaybookUX | Dec 8, 2019 | Marketing, Product, Research
Customer Experience Testing: the ultimate guide to the mapping and planning of your CX journey Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical...
by PlaybookUX | Nov 20, 2019 | Design, Research
What type of Qualitative UX research method should I use? Nearly all experiments would benefit from multiple research methods and from combining insights. But when would you opt for a quantitative rather than a qualitative UX research method and vice versa? Behavioral...
by PlaybookUX | Nov 13, 2019 | Marketing, Product, Research, Startups
How to start a customer success program in a SaaS startup Customer success means doing everything in your power to make sure your customers succeed. In return, this means you will succeed. For example, let’s say you are in the fintech industry. You have a payments...
