by PlaybookUX | Feb 14, 2020 | Marketing, Product, Research
Lookback vs Usertesting: Winner take all? Lookback vs Usertesting  If you need to understand how your target audience interacts with your product or service, user testing is vital for your business. For instance, you could be having issues converting visitors...
by PlaybookUX | Dec 8, 2019 | Marketing, Product, Research
Customer Experience Testing: the ultimate guide to the mapping and planning of your CX journey Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical...
by PlaybookUX | Nov 13, 2019 | Marketing, Product, Research, Startups
How to start a customer success program in a SaaS startup Customer success means doing everything in your power to make sure your customers succeed. In return, this means you will succeed. For example, let’s say you are in the fintech industry. You have a payments...
by PlaybookUX | Aug 16, 2019 | Marketing, Startups
Stop Guessing: Don’t Waste 50% of Your Marketing Dollars When people think of user experience, they typically think of making a website more usable. While that’s a tiny part of what user experience means, the entire UX industry can be defined as enabling...
by PlaybookUX | Apr 10, 2019 | Design, Marketing, Research
A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
