by PlaybookUX | Feb 14, 2020 | Marketing, Product, Research
Lookback vs Usertesting: Winner take all? Lookback vs Usertesting  If you need to understand how your target audience interacts with your product or service, user testing is vital for your business. For instance, you could be having issues converting visitors...
by PlaybookUX | Dec 8, 2019 | Marketing, Product, Research
Customer Experience Testing: the ultimate guide to the mapping and planning of your CX journey Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical...
by PlaybookUX | Nov 13, 2019 | Marketing, Product, Research, Startups
How to start a customer success program in a SaaS startup Customer success means doing everything in your power to make sure your customers succeed. In return, this means you will succeed. For example, let’s say you are in the fintech industry. You have a payments...
by PlaybookUX | Jul 22, 2019 | Product, Startups
Startup Idea Validation with UX Research Startup idea validation is a hot topic. People want to know if there’s a secret formula. This blog will describe a systematic process to validating ideas and concepts. Proposed ‘Startup Idea Validation’ Process You have an idea...
by PlaybookUX | Jun 19, 2019 | Product, Research
Validate Your Assumptions With An Assumptions Map Assumptions are things we believe to be true, with little to no proof of them being true. Before spending time and money to create a minimum viable product, the product team should organize and validate these...
by PlaybookUX | Jun 9, 2019 | Product
YouTube Channels That Will Make You a Better Product Manager The field of Product Management has evolved over the past 10 years. Product Managers are required to know about a wide variety of disciplines. You need to know enough to speak to business stakeholders and...
