by PlaybookUX | Jun 14, 2020 | Industry, Product, Research, Startups
Top seven usability testing software tools to improve your CRO Want to improve your conversion optimization rate (CRO) on your website or app so that you can hit your sales goals? Using usability testing software can help you do this as it demonstrates how well users...
by PlaybookUX | Nov 13, 2019 | Marketing, Product, Research, Startups
How to start a customer success program in a SaaS startup Customer success means doing everything in your power to make sure your customers succeed. In return, this means you will succeed. For example, let’s say you are in the fintech industry. You have a payments...
by PlaybookUX | Oct 24, 2019 | Research, Startups
Essential Guide: The Top Ways to Get Customer Feedback What is customer feedback? Why do some companies perform well every year? It’s because they understand how important it is to listen to the voice of their clients. They believe in the power of customer feedback....
by PlaybookUX | Sep 12, 2019 | Startups
Why is user experience important…and how can it save my startup? It’s unfortunate that many startups fail. But this is because they spend all their cash without knowing whether customers will actually buy what they are selling. Using a user experience (UX)...
by PlaybookUX | Aug 16, 2019 | Marketing, Startups
Stop Guessing: Don’t Waste 50% of Your Marketing Dollars When people think of user experience, they typically think of making a website more usable. While that’s a tiny part of what user experience means, the entire UX industry can be defined as enabling...
