by PlaybookUX | Sep 8, 2019 | Industry, Research
Growth Hacking + UX Testing: A Dynamic Duo in 2022 Growth hacking is popular for a reason. It has enabled startups to scale and grow their products. There are endless tactics you can try to grow your startup. As a beginner, it can be overwhelming. In this article,...
by PlaybookUX | Aug 19, 2019 | Design, Industry, Research
A Guide to Measuring the ROI of UX The user experience industry has experienced explosive growth over the past five years. More than ever, teams are turning to user testing to improve the holistic customer experience. To those not familiar with the industry, you may...
by PlaybookUX | Aug 9, 2019 | Design, Research
Which Usability Testing Methods Should I Use? There’s an overwhelming number of usability testing methods available. It’s hard to know which is right for your use case. That’s why we’ve written a comprehensive guide to each different usability...
by PlaybookUX | Jun 19, 2019 | Product, Research
Validate Your Assumptions With An Assumptions Map Assumptions are things we believe to be true, with little to no proof of them being true. Before spending time and money to create a minimum viable product, the product team should organize and validate these...
by PlaybookUX | Jun 12, 2019 | Industry, Research
6 Ways User Research Can Help You User research is the process of getting to know your users by speaking with them to better understand their wants, needs and frustrations. Understanding your users will allow you to develop empathy so you can keep them in mind with...
by PlaybookUX | Jun 9, 2019 | Industry, Research
10 Signs It’s Time to Invest in UX Research 1. High page views, low conversion rate You have many customers heading to your website from search, social media and all your marketing efforts. However, you notice your website visitors are viewing one page and...
