by PlaybookUX | Mar 30, 2019 | Research
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time – from a couple...
by PlaybookUX | Mar 26, 2019 | Research
What are Focus Groups in User Experience Research? A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and... by PlaybookUX | Mar 22, 2019 | Research
11 Tips for Creating Effective Screener Questions You may have heard how screener questions are integral to finding the right audience for user testing and gathering user insights that help you build habit-forming products. After spending a significant amount of time...
by PlaybookUX | Mar 6, 2019 | Research
7 Tips to Win User Research Recruiting User research recruiting for qualitative research can be challenging but the right users make all the difference in the quality of your quantitative research output. There are many different user testing software platforms...
