Case Studies
From recruiting the right participants and conducting seamless sessions to analyzing results and surfacing actionable insights, research teams have everything they need in one place. With support for multiple research methods and AI-enabled analysis, PlaybookUX helps teams move faster and make better decisions.
Trusted by leading teams worldwide
How Microsoft's Copilot team cut research turnaround by 40% and accelerated AI adoption
PlaybookUX helped the Copilot team move faster, build on real customer needs, and get researchers, designers, and PMs aligned around user insights.
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How News UK gave 375+ researchers and designers access to hard-to-reach readers in one platform
PlaybookUX replaced a slow, fragmented research setup with a single platform for qualitative and quantitative work, giving News UK access to previously unreachable audiences and cutting the time from research to insight.
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How Care.com used user research to increase bookings and improve their marketplace experience
By running surveys and unmoderated tests across both sides of their marketplace, Care.com made smarter product decisions, reduced booking friction, and drove higher conversion rates.
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How SonderMind launched a telehealth product faster by putting users at the center of every iteration
Sondermind is able to consistently recruit participants in under an hour, run moderated and unmoderated tests with ease, and ship refined online therapy experiences to market faster.
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How pc/nametag reduced rework, improved adoption, and achieved a 60% close rate with user testing
By validating with ideal customers before design handoffs, pc/nametag cut development time, reduced post-launch rework, and launched an estimator tool that improved sitewide conversion by 2%.
Read case study →How Iterate.ai used PlaybookUX to move fast, go global, and make smarter market decisions
PlaybookUX's professional services team helped Iterate.ai run rapid studies, gather insights across global markets, and turn user feedback into actionable strategies for product launches and expansions.
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How Klick Health validated concepts faster and drove higher ad conversions with user feedback
PlaybookUX gave Klick Health on-demand access to diverse audiences, enabling early-stage validation, sharper advertising messaging, and a customer-centric approach to life sciences commercialization.
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How PC Financial runs 15+ tests a month to get faster stakeholder buy-in and better product decisions
PlaybookUX gives PC Financial the speed and flexibility to gather user feedback within hours, test concepts across multiple research methods, and iterate quickly on designs and content.
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How Payability gathers targeted user feedback to validate ideas and drive better product decisions
PlaybookUX gives Payability a reliable way to reach specific audiences, gather user feedback, and validate ideas quickly, making every new batch of session recordings something the team genuinely gets excited about.
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How Quantic Academy unlocked faster iteration and higher quality user insights with PlaybookUX
PlaybookUX gave Quantic access to knowledgeable, relevant participants and a flexible range of research methods, turning user feedback into a consistent, intuitive part of how they build and improve their education experience.
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How Wild Beauty GmbH gets fast, reliable consumer feedback to drive confident product decisions
PlaybookUX gives Wild Beauty a direct line to consumers across Germany, delivering actionable usability feedback that feeds straight into product development without a complex research operation.
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How Family Reach built a visitor-centered website by uncovering insights they didn't know they needed
PlaybookUX gave Family Reach an affordable, easy-to-use research solution that surfaced unexpected friction points and kept their website revamp grounded in real feedback from the families and donors they serve.
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How one of the largest companies in Canada scaled customer insights
PlaybookUX gives Loblaw a direct line to their customers, enabling faster recruitment, multi-method research, and findings that get stakeholders aligned and acting.
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How Shake Shack achieved a 69% increase in kiosk adoption through iterative user testing
By running unmoderated usability tests, card sorts, and A/B tests with PlaybookUX, Shake Shack optimized their digital ordering experience and kiosk flows, driving faster throughput and a more intuitive customer experience.
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How Ace Hardware designed their rewards experience around how customers actually think
Using surveys to uncover customer expectations and unmoderated usability tests to validate prototypes, Ace Hardware built the Ace Rewards experience on real customer insight rather than internal assumptions.
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How Dotdash Meredith uses user research to build content experiences their readers trust
From measuring brand perception to testing new design decisions, Dotdash Meredith uses PlaybookUX to build content experiences their readers trust.
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How RealPage built a more user-friendly platform for property managers using continuous research
By running unmoderated usability studies and surveys with PlaybookUX, RealPage identified pain points, tracked rental trends, and made data-driven improvements that kept them ahead of the market.
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How GlobalGiving optimized their donation pages and increased conversions through user testing
By running unmoderated tests with PlaybookUX, GlobalGiving quickly gathered insights from diverse donor audiences, identified pain points, and made targeted improvements that made giving easier and more impactful.
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How Liberty Mutual built a culture of customer empathy through continuous user testing
PlaybookUX helped Liberty IT embed user feedback into every stage of design and development, giving stakeholders a direct line to the customer and driving better decisions across the team.
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How Phantom rapidly validated their mobile crypto app with real users before launch
Phantom used PlaybookUX to recruit cryptocurrency traders at scale, gather first impressions on designs, and run unmoderated usability tests that kept their iOS and Android development on track.
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How Citadel built a continuous UX research engine at scale
PlaybookUX gives Citadel a consistent weekly research rhythm, with fully managed participant recruitment so their team can focus entirely on insights and keep their design process continuously informed.
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How Candidly turned user research from a bottleneck into a competitive advantage
PlaybookUX made it fast and easy for Candidly to get real user feedback at every stage of their design process, helping the team iterate with confidence and make better-informed decisions more frequently.
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How Sonarworks found and tested with exactly the right users for their niche audio software
PlaybookUX gave Sonarworks the precise recruitment targeting and flexible session customization they needed to run high-quality, real-world usability research at speed.
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How Canada Goose built a mixed-methods research program that keeps pace with product development
By consolidating usability tests, moderated interviews, and surveys into one platform, Canada Goose moved from research question to actionable insight faster and kept research in lockstep with their PDP iteration cycle.
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How Wellhub validates structure and flows across three user types without switching research tools
By consolidating usability testing, card sorting, and tree testing into PlaybookUX, Wellhub's researchers and designers can move from structural research to task validation in one place, and are now bringing research into daily design workflows through the MCP integration with Claude.
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How Pampered Chef transformed their online party experience through continuous user research
By combining unmoderated tests and one-on-one interviews with PlaybookUX, Pampered Chef cut development time in half and gave their small research team the tools to drive real product change.
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How Monotype used PlaybookUX to streamline font discovery and drive user-led improvements
By combining unmoderated usability tests with moderated interviews, Monotype gathered global designer insights that helped them iterate faster and improve their search and browse experience.
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How Ogilvy accelerated research turnaround and hit tight client deadlines with PlaybookUX
PlaybookUX gave Ogilvy an all-in-one platform for recruiting niche audiences, running multiple research methods, and getting fast insights that kept their creative strategy ahead of the curve.
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How WSECU refined their digital banking experience through usability, messaging, and concept testing
By partnering with PlaybookUX, WSECU gathered targeted user insights across usability, messaging, and new feature concepts, leading to a banking platform that better serves their members.
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How Roadtrip Nation gained a continuous understanding of their customers by building a centralized research repository
PlaybookUX helped Roadtrip Nation streamline synthesis across studies, surface themes faster through tagging, and deliver clearer insights to stakeholders without the heavy lift of manual analysis.
Read case study →How 8x8 empowered every team to test faster and iterate with confidence
PlaybookUX gave 8x8 the flexibility to run rapid prototype tests, expand research across design, product, and content teams, and recruit diverse participants without slowing down development.
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How Mansion Casino improved player satisfaction and retention by acting on user insights
PlaybookUX helped Mansion Group understand exactly what players wanted, leading to targeted improvements that boosted satisfaction, strengthened brand loyalty, and kept them ahead of industry trends.
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How InvestCloud streamlined qualitative research and eliminated the need for outside recruiting
PlaybookUX became InvestCloud's go-to platform for user research, giving their team everything they needed in one place to run studies consistently and focus on insights rather than logistics.
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How Reinvent Growth reached international audiences and built sharper strategies with faster research
PlaybookUX gave Reinvent Growth access to participants across global markets, turning research into a repeatable part of their workflow and enabling stronger, insight-driven outcomes for their clients.
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