Downloadable Empathy Map Template
What is an Empathy Map?
An empathy map is a tool for user experience researchers to understand what the customer is thinking, feeling, seeing, hearing and saying. It creates a more effective user-centric organization.
When should I use an Empathy Map Template?
Utilize an empathy map to step into the shoes of your customer. It is used to visualize and articulate what is currently known about your customers and create a shared understanding of their needs to help make better decisions. An empathy map will give you a holistic perspective of your user.
Why is an Empathy Map important?
Empathy maps help you keep up with customer beliefs, behaviors and opinions. It helps you keep the customer at the center of every decision.
How does PlaybookUX help create an Empathy Map Template?
PlaybookUX is a software that connects businesses with their target demographic. Conduct moderated and unmoderated user research to dig into your target user’s opinions and beliefs.
How to Use the Empathy Map Template
Conduct qualitative user research with your target audience
Synthesize user insights with a robust user testing software, like PlaybookUX
Facilitate a workshop with your team to organize insights into the 4 quadrants
Display the empathy map in a noticeable location in your office
Update this template frequently to keep up with your customer’s ever evolving opinions
Start getting user feedback today