Looking for a Maze Alternative?
Meet PlaybookUX.
If you are evaluating a Maze alternative, PlaybookUX gives you the full picture: qualitative and quantitative methods, a 7M+ built-in panel, fraud detection, and dedicated support, without the feature gaps or high costs.
- Access to all testing methods: Unmoderated, Moderated, Card Sort, Tree Test, Surveys, First Click, Five Second, Preference Test (computer, tablet and mobile)
- PlaybookUX panel access to 7M+ Consumers & Professionals
- Participant CRM to bring your own participants
- Repository features: Tagging, universal search, upload external research
- Advanced AI features
- Session replays & visitor recordings
- In-product intercepts
Contact a product specialist about running a pilot project at no cost.
Trusted by leading teams worldwide
Why Teams Choose PlaybookUX
Everything you need to run research, in one place.
7M+ Consumer & Professional Participants
Reach qualified consumer or professional participants fast, with built-in fraud detection on every study.
Qualitative and Quantitative
Recruit, conduct and analyze across our built-in methods: unmoderated, moderated, survey, card sort, tree test, first click, five second, preference test and more.
AI Built Into Every Step
Question generators, screener bias checkers, AI-moderated follow-ups, automated thematic analysis, and highlight reels built into your research workflow.
A True Research Partner
Every enterprise account gets a dedicated customer success manager who knows your goals and is with you every step of the way.
Enterprise-Ready Security
SOC 2 Type II, ISO 27701, ISO 27001 certified with SSO, data retention controls, and GDPR support. US and EU hosting available.
API & MCP Access
Connect your research data to the tools your team already uses. PlaybookUX offers a full API and MCP integration for custom workflows and automation.
Feature-by-Feature Comparison
See exactly how PlaybookUX stacks up against Maze across every dimension that matters for your research workflow.
| Feature |
PlaybookUX
|
Maze
|
|---|---|---|
| Research Methods | ||
| Unmoderated usability testing | ||
| Moderated interviews (live video) | ~ Recently added; limited depth vs. PlaybookUX |
|
| Tree testing | ||
| Card sorting | ||
| Surveys | ||
| Prototype testing (Figma, InVision) | ||
| First click testing | ~ Prototypes only |
|
| Live website / product testing | ~ | |
| Diary studies | ||
| Intercepts (in-product recruiting) | ||
| Session replays + heatmaps | ||
| Participant Recruiting | ||
| Built-in participant panel | 7M+ consumer and professional participants with built-in fraud detection |
~ Panel quality not natively controlled |
| Fraud detection on panel | Relies on partner panels; no native fraud screening |
|
| Private panel / participant CRM | ~ Basic management via "Reach"; no full CRM |
|
| B2B audience targeting | ~ | |
| No download required to record | ||
| AI & Analysis | ||
| AI Follow Ups ("AI-Moderated") | ||
| Automated theme detection | ||
| Session replays + heatmaps | ||
| Sentiment analysis | ~ | |
| Built-in research repository | ||
| Platform & Integrations | ||
| Figma integration | ||
| API & MCP access | ||
| SSO / SAML | ||
| Dedicated customer success | ||
✓ Fully supported · ~ Partial / limited · ✗ Not available
Where PlaybookUX Pulls Ahead
The gaps that matter most when you're trying to move fast without sacrificing quality.
Moderated Interviews, Purpose Built
Maze added interview studies recently, but it's a newer addition with limited depth. PlaybookUX was built for moderated research from day one, scheduling, live video, note-taking, and AI analysis all work together seamlessly.
Intercepts: Recruit From Your Product
PlaybookUX's patented Intercepts let you surface study invitations to real users while they're active in your app or website. Maze has no equivalent, you're stuck with cold-recruited panels.
7M Testers, Built-In Fraud Detection
PlaybookUX gives you access to 7 million consumer and professional participants, all screened with built-in fraud detection so you know who you're hearing from. Maze has no native fraud screening, making participant quality harder to guarantee.
Session Recordings & Heatmaps
See exactly where users click, hesitate, and drop off, not just their task completion rates. PlaybookUX's session replay gives behavioral context that click-path metrics alone can't provide.
API & MCP Access
PlaybookUX offers a full API and MCP integration, so you can connect your research data to the tools your team already uses and build custom workflows, something Maze simply does not support.
Dedicated Customer Success
Every PlaybookUX enterprise customer gets a dedicated success manager. Not a chatbot, not a ticketing queue. A real partner who knows your research program.
Transparent Pricing, More Value
No surprise add-ons. No hidden fees. Just one simple price.
All-in-one pricing
Recruiting, analysis, and AI included in every plan
- All methods in one plan
- Built-in participant panel, no add-on fee
- AI features included at every tier
- No per-response or per-session overages
- Unlimited seats, invite your whole team
- Dedicated success manager on Enterprise
Add-on heavy model
Core plan + recruiting credits + AI features sold separately
- Moderated interviews recently added, limited maturity
- Recruiting credits billed separately
- Not all AI features are available on every plan
- No dedicated support on lower tiers
What Teams Say After Switching
Researchers who moved from Maze to PlaybookUX on what changed.
PlaybookUX has become an essential part of our research toolkit. It's robust, fast and collaborative, especially when we need to present findings to stakeholders. We can move from concept to validation with speed.
Matthew Ip
Research Lead, Microsoft
"We were using Maze for unmoderated testing and a completely separate tool for interviews. PlaybookUX replaced both. The time we saved on coordination alone was worth the switch."
"Recruiting through Maze kept hitting the same audience. PlaybookUX's panel actually found B2B users who matched our exact criteria. The data quality improvement was noticeable immediately."
"I used Maze for unmoderated research. The features are limited and it's difficult to onboard new users within our org. PlaybookUX is comprehensive, fast and gets the job done."
