by PlaybookUX | Apr 12, 2020 | Design, Marketing, Product, Research
10 Popular Usability Testing Methods Did you know that 76% of customers would switch to a competitor if they had just one bad experience with your brand? Even if you weren’t aware of this worrying statistic, it will be enough to encourage you to look for solutions to...
by PlaybookUX | Aug 9, 2019 | Design, Research
Which Usability Testing Methods Should I Use? There’s an overwhelming number of usability testing methods available. It’s hard to know which is right for your use case. That’s why we’ve written a comprehensive guide to each different usability...
by PlaybookUX | Aug 4, 2019 | Startups
UX Testing & Lean Startups: Learn Faster, Build Smarter, Iterate Building a new startup or product is inherently risky, but you don’t need to do it blindly. The lean startup methodology enables you to develop better products faster, but it needs a facelift....
by PlaybookUX | Jun 2, 2019 | Research
Tips to Excel at Moderated Interviews One-on-one interviews, or moderated interviews, allows product teams to learn about a person’s habits, behaviors, and emotions. It’s also useful if you want to ask participants about their everyday life, or even walk them through...
by PlaybookUX | May 7, 2019 | Research
How to Prepare, Conduct and Synthesize Moderated User Research A moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
