by PlaybookUX | Aug 4, 2019 | Startups
UX Testing & Lean Startups: Learn Faster, Build Smarter, Iterate Building a new startup or product is inherently risky, but you don’t need to do it blindly. The lean startup methodology enables you to develop better products faster, but it needs a facelift....
by PlaybookUX | Jun 2, 2019 | Research
Tips to Excel at Moderated Interviews One-on-one interviews, or moderated interviews, allows product teams to learn about a person’s habits, behaviors, and emotions. It’s also useful if you want to ask participants about their everyday life, or even walk them through...
by PlaybookUX | May 22, 2019 | Research
Using Heuristic Evaluation to Improve Usability A heuristic evaluation, also known as an expert review, is a way to ensure your website is user friendly. A heuristic evaluation is similar to user testing, but in user testing, the testers are users and in heuristic...
by PlaybookUX | May 12, 2019 | Research
Everything You Need to Know About Contextual Inquiries in UX Research A contextual inquiry is a user experience research method where researchers perform semi-structured interviews to obtain information on how customers are using their product in their own...
by PlaybookUX | May 7, 2019 | Research
How to Prepare, Conduct and Synthesize Moderated User Research A moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
