by PlaybookUX | Nov 20, 2019 | Design, Research
What type of Qualitative UX research method should I use? Nearly all experiments would benefit from multiple research methods and from combining insights. But when would you opt for a quantitative rather than a qualitative UX research method and vice versa? Behavioral...
by PlaybookUX | Oct 24, 2019 | Research, Startups
Essential Guide: The Top Ways to Get Customer Feedback What is customer feedback? Why do some companies perform well every year? It’s because they understand how important it is to listen to the voice of their clients. They believe in the power of customer feedback....
by PlaybookUX | Sep 12, 2019 | Startups
Why is user experience important…and how can it save my startup? It’s unfortunate that many startups fail. But this is because they spend all their cash without knowing whether customers will actually buy what they are selling. Using a user experience (UX)...
by PlaybookUX | Sep 8, 2019 | Industry, Research
Growth Hacking + UX Testing: A Dynamic Duo in 2022 Growth hacking is popular for a reason. It has enabled startups to scale and grow their products. There are endless tactics you can try to grow your startup. As a beginner, it can be overwhelming. In this article,...
by PlaybookUX | Sep 5, 2019 | Industry
5 Must-Haves For Effective UX Testing Whether you are going to launch a mobile app, a website or software, you will need to optimize your product as much as possible before going live. User experience testing gives you the ability to map the user persona (who the...
