by PlaybookUX | Aug 19, 2019 | Design, Industry, Research
A Guide to Measuring the ROI of UX The user experience industry has experienced explosive growth over the past five years. More than ever, teams are turning to user testing to improve the holistic customer experience. To those not familiar with the industry, you may...
by PlaybookUX | Jun 12, 2019 | Industry, Research
6 Ways User Research Can Help You User research is the process of getting to know your users by speaking with them to better understand their wants, needs and frustrations. Understanding your users will allow you to develop empathy so you can keep them in mind with...
by PlaybookUX | Jun 9, 2019 | Industry, Research
10 Signs It’s Time to Invest in UX Research 1. High page views, low conversion rate You have many customers heading to your website from search, social media and all your marketing efforts. However, you notice your website visitors are viewing one page and...
by PlaybookUX | Jun 9, 2019 | Product
YouTube Channels That Will Make You a Better Product Manager The field of Product Management has evolved over the past 10 years. Product Managers are required to know about a wide variety of disciplines. You need to know enough to speak to business stakeholders and...
by PlaybookUX | May 27, 2019 | Research
Using an Empathy Map to Settle Design Disputes As a product team, you have a million feature and design decisions to make. In a perfect world, you’d have a massive research budget to test every single scenario. However, we know that’s not reality. We recommend using...
