Which Usability Testing Methods Should I Use? There’s an overwhelming number of usability testing methods available. It’s hard to know which is right for your use case. That’s why we’ve written a comprehensive guide to each different usability...
UX Testing & Lean Startups: Learn Faster, Build Smarter, Iterate Building a new startup or product is inherently risky, but you don’t need to do it blindly. The lean startup methodology enables you to develop better products faster, but it needs a facelift....
How to Prepare, Conduct and Synthesize Moderated User Research A moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
11 Tips for Creating Effective Screener Questions You may have heard how screener questions are integral to finding the right audience for user testing and gathering user insights that help you build habit-forming products. After spending a significant amount of time...
