A Guide to Creating Personas

A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...

11 Tips for Creating Effective Screener Questions

11 Tips for Creating Effective Screener Questions You may have heard how screener questions are integral to finding the right audience for user testing and gathering user insights that help you build habit-forming products. After spending a significant amount of time...