by PlaybookUX | Aug 4, 2019 | Startups
UX Testing & Lean Startups: Learn Faster, Build Smarter, Iterate Building a new startup or product is inherently risky, but you don’t need to do it blindly. The lean startup methodology enables you to develop better products faster, but it needs a facelift....
by PlaybookUX | Jul 24, 2019 | Startups
Here’s the #1 UX Mistake Startups Make Startups are about moving fast, building exciting things and disrupting industries. Typically, the biggest mistake I see from startups is waiting too long to perform UX research. They think “after our MVP launch we...
by PlaybookUX | Jul 22, 2019 | Product, Startups
Startup Idea Validation with UX Research Startup idea validation is a hot topic. People want to know if there’s a secret formula. This blog will describe a systematic process to validating ideas and concepts. Proposed ‘Startup Idea Validation’ Process You have an idea...
by PlaybookUX | Jun 9, 2019 | Industry, Research
10 Signs It’s Time to Invest in UX Research 1. High page views, low conversion rate You have many customers heading to your website from search, social media and all your marketing efforts. However, you notice your website visitors are viewing one page and...
by PlaybookUX | May 5, 2019 | Design, Research
The Importance of A/B Testing A/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users to...
