Using an Empathy Map to Settle Design Disputes

Using an Empathy Map to Settle Design Disputes

Using an Empathy Map to Settle Design Disputes As a product team, you have a million feature and design decisions to make. In a perfect world, you’d have a massive research budget to test every single scenario. However, we know that’s not reality. We recommend using...
The Importance of A/B Testing

The Importance of A/B Testing

The Importance of A/B Testing A/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users to...

A Guide to Creating Personas

A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
A Guide to Creating a Customer Journey Map

A Guide to Creating a Customer Journey Map

Complete Guide to Creating a Customer Journey Map  The customer journey map is a method to gain useful customer insights by laying out the steps a user takes, along with a series of touch points and feelings your customer has towards your service or product....