The Complete Usability Testing Platform
PlaybookUX gives your team everything needed to plan, recruit, run, and analyze usability tests whether you're running moderated interviews, unmoderated sessions, prototype tests, or mixed-method studies.
- Access to all testing methods: Unmoderated, Moderated, Card Sort, Tree Test, Surveys, First Click, Five Second, Preference Test (computer, tablet and mobile)
- PlaybookUX panel access to 7M+ Consumers and Professionals
- Participant CRM to bring your own participants
- Repository features: Tagging, universal search, upload external research
- Advanced AI features
- In-product intercepts
- API and MCP layer to integrate with your existing workflows
Trusted by teams at leading organizations
Every Usability Testing Method, Built In
Every method includes recruiting, session recording, transcription, analysis, and AI no third-party tools required.
One Platform for Your Entire Usability Testing Workflow
Recruit participants, run sessions, analyze results, and share findings without switching tools.
Recruiting
Access a panel of over 7 million vetted participants. Nearly 90% of studies fill within a few hours.
Conducting
PlaybookUX supports qualitative and quantitative research.
Analyzing
Quickly gather insights and analyze research with ease using our powerful suite of analysis tools. Take notes, clip, create highlight reels, and share results with your team.
Repository
Every session, transcript, clip, and insight lives in a searchable research repository. Tag across projects, surface past findings instantly, and build institutional knowledge that compounds over time.
AI Built Into Every Step
PlaybookUX embeds AI across the entire usability testing process from writing your study script to surfacing key findings.
Generate comprehensive executive summary reports instantly. PlaybookUX pulls together study details, participant demographics, and transcriptions highlighting key themes, backing them up with participant quotes, and suggesting next research steps. Run a study in any language and receive your report in another.
Analyze verbal, written, and behavioral data from each task. PlaybookUX identifies recurring themes, measures participant sentiment, and flags outlier responses so you can surface what matters without manual review.
Get richer insights from every session. PlaybookUX asks smart follow-up questions mid-session that capture nuanced responses and data points you might have otherwise missed.
Generate AI personas from your existing PlaybookUX video research, grounded in real user behavior and transcripts. Deploy these personas across future studies for instant directional feedback and validation.
Build complete screener questionnaires and study scripts from scratch. Share your research objectives and materials and PlaybookUX generates unbiased scripts designed to surface the insights you need.
Catch common research mistakes before they affect your data missing "none of the above" options, leading questions, vague response scales, and jargon that confuses participants. Good research governance, built in.
Push usability testing data into any tool. Pull videos, transcripts, and insights directly into your existing workflows, automate project creation at scale, and connect PlaybookUX to your data warehouse, CRM, or internal tooling.
Trusted by Research Teams at Leading Organizations
See what UX researchers and product teams say about running usability testing with PlaybookUX.
Get started freePlaybookUX has become an essential part of our research toolkit. It's robust, fast and collaborative, especially when we need to present findings to stakeholders. We can move from concept to validation with speed.
Using PlaybookUX is an essential part of my job. It allows us to have a direct line to our millions of customers. We can seamlessly recruit, conduct and analyze research in a way that is understandable to stakeholders.
PlaybookUX enables us to run multiple rounds of comparison unmoderated testing to continuously refine our Product List Page. We also use the tool to successfully optimize our in-store kiosk experience, ultimately increasing adoption and reducing overhead.
Our design teams are able to test prototypes quickly without waiting for everything to be perfect. We want to test as much as possible, iterate quickly, and move forward. PlaybookUX allows us to do that in a very straightforward way.
Customer Success That Drives Your Research Program
Your dedicated customer success manager and support team are focused on helping your organization get the most from usability testing. Whether you need guidance on study design, help managing participant recruiting, or support building out your research program, our experts are here throughout the process. With PlaybookUX, you get more than a platform you get a research partner.
Book a demoEnterprise-Grade Security. Your Data Is Protected.
PlaybookUX is GDPR and CCPA compliant with hosting in both the US and EU.
