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Looking for a Better
User Experience Tool?Try PlaybookUX.
If you’re searching for the right user research platform, PlaybookUX gives you the full picture: qualitative and quantitative methods, a 7M+ built-in panel, fraud detection, and dedicated support without the feature gaps or high costs.
- Access to all testing methods: Unmoderated, Moderated, Card Sort, Tree Test, Surveys, First Click, Five Second, Preference Test (computer, tablet and mobile)
- PlaybookUX panel access to 7M+ Consumers & Professionals
- Participant CRM to bring your own participants
- Repository features: Tagging, universal search, upload external research
- Advanced AI features
- Session replays & visitor recordings
- In-product intercepts
Contact a product specialist about running a pilot project at no cost.
No commitment required. See PlaybookUX in action with your own research questions.
Trusted by leading teams worldwide
A full end-to-end user experience tool
From recruiting participants to sharing findings, PlaybookUX handles every stage of the research process in one platform.
Recruit
Access 7M+ vetted participants or bring your own through our Participant CRM.
- 7M+ consumer & professional panel
- Advanced screener & targeting
- Bring Your Own Participants (BYOP)
- Automated scheduling & reminders
Conduct
Run any type of study from moderated interviews to self-guided tests on any device.
- Unmoderated & moderated studies
- Card sort, tree test, surveys & more
- Session replays & visitor recordings
- In-product intercepts
Analyze & Repository
Auto-transcribed sessions with tagging, clips, and shareable highlight reels.
- Searchable transcripts with timestamp nav
- Tagging & theme clustering
- Video clips & highlight reels
- Executive report generation
AI Features
Research intelligence woven into every step no extra cost, no separate tool.
- API & MCP layer
- AI follow-up questions
- Synthetic AI personas
- AI task & replay summaries
- Screener & script generator
PlaybookUX has become an essential part of our research toolkit. It’s robust, fast and collaborative, especially when we need to present findings to stakeholders. We can move from concept to validation with speed.
Matthew Ip
Research Lead, Microsoft
We support all research methods
Whether you need qual, quant, or a mix run any type of study on desktop, tablet, or mobile without leaving PlaybookUX.
Unmoderated Testing
Capture authentic user behavior by letting participants complete tasks at their own pace. Record screens, faces, and audio then get auto-transcribed sessions ready for analysis. Test live websites, mobile apps, prototypes and more.
Moderated Interviews
Live video interviews with your participants. Take notes in real-time, share your screen, and record the full session all within PlaybookUX.
Surveys
Collect structured feedback at scale. Use multiple question types, branch logic, and tap into our 7M+ panel to get responses fast.
Card Sort
Understand how users mentally categorize information. Run open, closed, or hybrid card sorts to inform your navigation and IA decisions.
Tree Test
Validate your navigation structure without visual design bias. See exactly where users get lost and measure task success rates across your entire site hierarchy.
First Click Test
Measure where users click first when completing a task. Heat maps and click distribution data reveal whether your UI design leads users in the right direction.
Five Second Test
Find out what users remember after a brief first impression. Show your design for 5 seconds, then capture what stood out perfect for testing landing pages and ads.
Preference Test
Show two or more design variations side by side and let participants choose their preference. Get clear directional data and open-ended reasoning.
In-Product Intercepts
Recruit participants directly from your live product. Trigger surveys and screeners based on user behavior to reach exactly the right people at the right moment.
Diary Study
Capture longitudinal insights over days or weeks. Participants log experiences, thoughts, and behaviors in their natural environment perfect for understanding habits and long-term product usage.
Session Replays
Watch real visitors navigate your site. Record clicks, scrolls, and rage-clicks to diagnose UX problems and understand how users actually interact with your product.
Research intelligence, built in
Every PlaybookUX plan includes AI features designed to help you move faster, go deeper, and share findings with confidence.
AI Follow-Ups
Get richer insights from every session. Our AI asks smart follow-up questions that capture nuanced responses and additional data points you might have missed.
- Captures depth that static question sets miss
- Surfaces unexpected themes and outlier responses
- Designed to support researchers, not replace them
API + MCP Layer
Extend PlaybookUX beyond the platform. Pull videos, transcripts, and insights directly into your existing workflows and connect to any tool in your stack.
- Pull videos, transcripts, and insights into any tool
- Connect to Claude, Copilot, ChatGPT, data warehouses, or CRMs
- Automate project creation and research operations at scale
Synthetic Participants / AI Personas
Generate lifelike AI personas grounded in your actual video research. Select sessions from your library, enhance with custom prompts, then deploy across future studies.
- Built from real transcripts, video, and behavioral data
- Customizable with additional context and data sources
- Deploy across new studies for rapid early-stage validation
AI Executive Reports
Generate comprehensive executive summaries instantly pulling together study setup, participant demographics, transcriptions, key themes, and quotes into a shareable report.
- Key themes surfaced and backed with participant quotes
- Customized recommendations based on learnings
- Cross-language support: run in German, get summary in English
AI Task Summaries
Analyze verbal, written, and behavioral data from specific research tasks. Our AI identifies recurring themes, measures sentiment, and flags outlier responses across your study.
- Works across verbal, written, and behavioral data
- Sentiment measurement, friction detection, and theme clustering
- Outlier detection to catch edge cases
Screener & Study Question Checker
Practice good research governance with AI-powered screener and question reviews. Catch common research mistakes or bias/leading questions before they affect your data quality.
- Flags missing “none of the above” options
- Identifies leading questions that bias responses
- Catches vague options like “sometimes” or “often”
- Surfaces industry jargon that may confuse participants
Screener & Study Script Generator
Build complete screener questionnaires and study guides from scratch. Share your research objectives and we’ll create unbiased scripts that get you the insights you need.
- Full screener questionnaires generated from your objectives
- Unbiased question framing built in by default
- Works with any materials you’re testing prototypes, copy, flows
Study Import
Paste in an existing test script, screener, or study outline and our question parser automatically structures it pulling out tasks, screener questions, tree test nodes, and card sort items.
- Parses test scripts and screeners automatically
- Extracts tree test nodes and card sort items
- Arranges everything into your study in seconds
Replay Summaries
Get AI-powered summaries of your session replays that identify the most significant user interactions and suggest concrete UX improvements based on how visitors navigate your site.
- Highlights the interactions that matter most
- Surfaces friction points and navigation patterns
- Actionable UX recommendations not just observations
Ready to try the best user experience tool for your team?
Contact a product specialist and run a pilot project at no cost.
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