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Customer Experience Testing: the ultimate guide to the mapping and planning of your CX journey
Customer Experience Testing: the ultimate guide to the mapping and planning of your CX journey Customer experience testing goes beyond the usability and user experience testing of websites, applications, and software. It aims to test a range of digital and physical...
What type of Qualitative UX research method should I use?
What type of Qualitative UX research method should I use?Nearly all experiments would benefit from multiple research methods and from combining insights. But when would you opt for a quantitative rather than a qualitative UX research method and vice versa?...
How to start a customer success program in a SaaS startup
How to start a customer success program in a SaaS startup Customer success means doing everything in your power to make sure your customers succeed. In return, this means you will succeed. For example, let’s say you are in the fintech industry. You have a payments...
Essential Guide: The Top Ways to Get Customer Feedback
Essential Guide: The Top Ways to Get Customer Feedback What is customer feedback? Why do some companies perform well every year? It’s because they understand how important it is to listen to the voice of their clients. They believe in the power of customer...
Why is user experience important…and how can it save my startup?
Why is user experience important...and how can it save my startup?It’s unfortunate that many startups fail. But this is because they spend all their cash without knowing whether customers will actually buy what they are selling. Using a user experience (UX) process...
Growth Hacking + UX Testing Are A Dynamic Duo
Growth Hacking + UX Testing: A Dynamic Duo in 2019Growth hacking is popular for a reason. It has enabled startups to scale and grow their products. There are endless tactics you can try to grow your startup. As a beginner, it can be overwhelming. In this article,...
5 Must-Haves For Effective UX Testing
5 Must-Haves For Effective UX TestingWhether you are going to launch a mobile app, a website or software, you will need to optimize your product as much as possible before going live. User experience testing gives you the ability to map the user persona (who the...
Measuring the ROI of UX
A Guide to Measuring the ROI of UX The user experience industry has experienced explosive growth over the past five years. More than ever, teams are turning to user testing to improve the holistic customer experience. To those not familiar with the industry, you...
Stop Guessing: Don’t Waste 50% of Your Marketing Dollars
Stop Guessing: Don't Waste 50% of Your Marketing Dollars When people think of user experience, they typically think of making a website more usable. While that's a tiny part of what user experience means, the entire UX industry can be defined as enabling users to...
UserZoom Acquired Validately…now what?
UserZoom Acquired Validately...now what? Depending on how involved you are in the user testing community, you may have heard that UserZoom acquired Validately. The implications of this acquisition are pretty significant. In this article, we’ll explore its impact on...
Which Usability Testing Methods Should I Use?
Which Usability Testing Methods Should I Use?There's an overwhelming number of usability testing methods available. It's hard to know which is right for your use case. That's why we've written a comprehensive guide to each different usability testing method and...
Alternatives to UserTesting
We Researched the Five Best UserTesting Alternatives - Here's What You Need To Know Are you a user research ninja looking for a more affordable UserTesting alternatives? Or maybe you're a Product Manager or SaaS founder looking to get feedback from your target...
UX Testing & Lean Startups: Learn Faster, Build Smarter, Iterate
UX Testing & Lean Startups: Learn Faster, Build Smarter, IterateBuilding a new startup or product is inherently risky, but you don't need to do it blindly. The lean startup methodology enables you to develop better products faster, but it needs a facelift. It...
Here’s The #1 Mistake Startups Make
Here's the #1 UX Mistake Startups MakeStartups are about moving fast, building exciting things and disrupting industries. Typically, the biggest mistake I see from startups is waiting too long to perform UX research. They think "after our MVP launch we can start...
Startup Idea Validation with UX Research
Startup Idea Validation with UX ResearchStartup idea validation is a hot topic. People want to know if there’s a secret formula. This blog will describe a systematic process to validating ideas and concepts. Proposed ‘Startup Idea Validation’ Process You have an...
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