User Experience Video Library

Take a look at our user experience video library. Sign up to receive monthly emails with ux videos sent to your inbox!

User Experience Video Terms

Market Research vs UX Research

Market research and user experience research are equally vital parts of the software development lifecycle. Both types of research are complementary and meant to inform one another. This ux video walks through the advantages and disadvantages of each method.

Dark Patterns

A dark pattern is a term used in user experience research to convey methods that websites use to trick you into performing a certain action. They’re thoughtfully designed to be imperceptible and hard to detect. It’s important to double check your product or website to ensure that it is free from dark patterns.

Pre-Research Recruiting UX Videos

Recruiting Participants

Finding the right users make all the difference in the quality of your qualitative research output. We’ve outline 7 different methods of recruiting participants for quality user research insights. PlaybookUX’s user testing software is available to help you throughout the recruiting process.

Creating Screener Questions

A screener is a way to weed out participants who are not qualified for your user research study. Understanding screeners and how to utilize them is essential to conducting great user experience research and gathering comprehensive user insights.

Research Methods UX Video

Diary Study

A diary study is a type of user research study where participants document their habits, behaviors and activities during a period of time. It’s a qualitative, longitudinal study that allows user experience researchers to gain valuable user insights.

Moderated Interview

A moderated session is a one-on-one conversation with a participant. It’s a great way to learn about a person’s habits, behaviors and emotions. It’s useful to walk participants through a prototype or website, which is called a usability session. You’ll gain valuable insights to help you build world class products with great user experience!

Contextual Inquiry

A contextual inquiry is a user experience research method where researchers perform semi-structured interviews to obtain information about how customers are using products and services in their own environment. This qualitative user research method is good for getting rich information about customer’s work practices, routines, physical environment, what tools they use and how they use them.

A/B Testing

A/B testing is an experiment where you send different versions of a design to two groups of users to see which version meets the expected goal. It’s a powerful user experience research tool that can drastically increase your product conversion.

Unmoderated Study

Unmoderated research is a remote research tool that helps Product Managers, Designers and Researchers gain valuable user feedback, while saving time on conducting the research. Unmoderated research is one of our specialties at PlaybookUX. We help you save time in the synthesis phase with our machine learning technology.

Focus Groups

In this user experience video, we’ll cover focus groups. They are designed to gain an understanding of customer opinions and perceptions of new concepts or ideas. They are a quick way to gather a large amount of data.

Card Sorting

Card sorting is a highly useful experience research method for information architecture that increases navigation usability. It is a test that researchers can utilize when they want to organize sets of information into intuitive groups.

Tree Testing

Tree testing is a qualitative user research method used to assess and improve find-ability of items on a website. Watch this ux video to enhance product navigation.

True Intent

A true intent study is a quantitative study of who visits your website. It will intercept customers while they are performing certain actions and ask them a few survey questions. The goal is to understand the demographics of your visitors, why they are visiting your site and their ability to accomplish their goal.

The Five Whys

The Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights.

First Click Testing

First click testing allows you to optimize your website so that customers can find exactly what they’re looking for. 


Ethnography is when a researcher immerses themselves in the environment of a participant. It’s a great way to understand the challenges that users face in their everyday lives. 

Post-Session User Experience Video Mapping & Workshops

Customer Journey Map Workshop

The Customer Journey Workshop is an essential part of the user research design process and enables companies to extract user insights. It’s integral to understanding the customer’s needs, behaviors, habits and feelings.


In user experience research, a Persona is a profile that represents your primary users who exhibit similar attitudes, goals, and behaviors in relation to your product. They’re human-like snapshots that allow product teams to gather real user insights by developing empathy, navigating design decisions, and settling feature disputes.

Empathy Map

An empathy map is a tool for user experience researchers to understand what the customer is thinking, feeling, seeing, hearing and saying. It is used to visualize and articulate what is currently known about your customers and create a shared understanding of their needs to help make better decisions.

Assumptions Map & Workshop

By holding an assumptions workshop your team can organize and validate your assumptions before performing user research and diving into the product development process.

Value Proposition Canvas

The value proposition canvas will help you understand your product positioning and ensure there’s a product market fit. It can be utilized for both new product offerings and existing products. It’s a versatile tool that is useful for both startups and large enterprises. You should use the canvas to improve and focus your ideas to make sure it fulfills your customer’s goals and needs.

Stakeholder Mapping

A stakeholder map is a method for classifying a project’s stakeholders. This ux video walks through how to keep project personnel informed and in the loop.

Summative vs Formative Usability Evaluation

Formative usability evaluation focuses on what’s broken in your design. It tells you what is not usable. On the other hand, summative usability evaluation focuses on what’s working. In other words, it tells you what is usable.

Heuristic Evaluation

A heuristic evaluation, also known as an expert review, is a way to ensure your website is user friendly.

Stakeholder Interviews

Stakeholders interviews involve speaking to a stakeholder to determine expectations and goals ahead of an impending project.

10 Quick Tips for Moderating User Interviews

This video will walk through tips on moderating user interviews in under 2 minutes.

Service Blueprint

A service blueprint visually conveys how a service works. The service blueprint is a service design tool. Unlike most other research methods, the service blueprint is comprised of primarily internal research, not user research. 

Start getting user feedback today