PlaybookUX User Testing Software Pricing

Prices include tester incentives. You’ll start receiving videos within hours of launching your study but allow up to 3 business days for hard to reach demographics.

Pay as you go

Pay per participant pricing

  • Access to the PlaybookUX panel
    • $49 / unmoderated desktop PlaybookUX participant
    • $99 / unmoderated tablet & smartphone PlaybookUX participant
    • $99 / 30-minute moderated interview with a PlaybookUX participant
    • $149 / 60-minute moderated interview with a PlaybookUX participant
  • Moderated & Unmoderated Sessions

  • Advanced Screening & Targeting

  • Automated Transcripts
  • Unlimited Team Members
  • Concurrent Studies
  • Unlimited Video Storage

Bring your own participants


  • Everything in Pay As You Go Plus
  • Unlimited ‘Bring My Participants’ (both moderated interviews and unmoderated)
  • PlaybookUX can handle tester incentives upon request


  • Moderated & Unmoderated Sessions

  • Advanced Screening & Targeting

  • Automated Transcripts
  • Unlimited Team Members
  • Concurrent Studies
  • Unlimited Video Storage

Bulk Pricing

Custom Monthly / Annual Pricing

  • Everything in Subscription Plus
  • Discounts on PlaybookUX participant panel
  • Dedicated Account Manager
  • Moderated & Unmoderated Sessions

  • Advanced Screening & Targeting

  • Automated Transcripts
  • Unlimited Team Members
  • Concurrent Studies
  • Unlimited Video Storage
“I never understood the power of user testing until I started using PlaybookUX. Their UX software is intuitive and easy to use. I would highly recommend this to any founder who wants to understand their customers.”
Chris Pisarski

Founder, Chet

What’s Included

Videos & Notes

Watch videos side-by-side with their transcripts. Take time stamped notes to discover key themes during sessions.

Comprehensive Analytics

We provide qualitative and quantitative analytics so you can extract key user insights from your moderated interviews and unmoderated sessions.

Linkedin Verified Testers

We understand the importance of having high-quality users, so we verify all testers via Linkedin or other social profiles. All users are sourced from premium avenues.

AI-Powered Transcripts

We take the heavy lifting out of transcribing your interviews so you can spend more time getting user insights and creating products your customers love. 

Qualifying (Screener) Questions

Our user testing software allows you to screen participants to get your exact demographic.

Unlimited Admin Seats

Invite your co-workers so they can share in the insights. There’s no additional charge because we know that user testing is a team effort.

International Recruiting

PlaybookUX has access to participants from over 40 countries. Leverage our multilingual panel for global insights.

Concurrent Studies

We’re flexible. Run concurrent studies with as many participants as you’d like.

Privacy, CCPA & GDPR

We’re committed to your privacy and are fully GDPR & CCPA complaint. We host servers in the US & Europe. Learn more.


What is PlaybookUX?

PlaybookUX is an end-to-end user research software that connects companies with their target audience. Conduct moderated interviews and unmoderated user testing sessions.

How long does it take to receive results?

Most studies are filled within a day, with most videos rolling in within hours. However, if you're targeting a hard to reach demographics (i.e. Accountants in Spain), please allow up to 3 days. 

How many team members can I invite to PlaybookUX?

Anyone and everyone! UX research is a team effort, so we don't charge per seat. All plans come with unlimited team and admin seats. 

Are you just a recruiting service?

No! We're an end-to-end software. Recruiting is one part of what we do. We have software to conduct sessions, transcribe and analyze your user research. However, you can use your own participants instead of ours, if you'd like! 

How long are sessions?

Unmoderated sessions, in which participants record their screen & voice while answering questions, are 15 - 20 minutes. However, we do not turn off our screen recorder in case a tester takes longer than 20 minutes. Moderated sessions are available in 30, 60 and 90 minutes increments.

What can I test?

If you can link it, you can test it! The most popular things to test on PlaybookUX are websites, products, prototypes, apps, marketing videos, logos, concepts and more.

Can I run concurrent studies? Do you limit the number of studies or participants?

Run concurrent studies with as many participants as you'd like. We believe research should be flexible and intuitive.

Can I bring my own participants AND use PlaybookUX participants?

Of course! We recommend signing up for our monthly subscription plan, while using our pay as you go service. If you're looking to run more than 2 studies per month with PlaybookUX participants, it makes sense to check out our prepaid pricing, since bringing your own participants is included at no extra charge.

Ready to get started?

Create an account or get in touch!