PlaybookUX Pricing

The end-to-end user research solution: recruit, conduct, analyze.

Unmoderated

$49 - 15 Minute Sessions

*No subscription required

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Moderated

$99 - 30 Minute Sessions
$149 - 60 Minute Sessions

*No subscription required

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Card Sort

$8 - per session

*Requires GROW or SCALE subscription plan to access

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Tree Test

$8 - per session

*Requires GROW or SCALE subscription plan to access

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  • Prices include participants incentives
  • Bulk pricing discounts start at $10,000. Contact Us
  • Contact Us for enterprise features such as SSO, 99.99% guaranteed uptime SLA, account management and training sessions

 

Monthly

Annual

Get 1 month free with annual billing

GROW

$249/ month

Try Free for 7 days

  • Bring your own participants to unmoderated, card sort and tree test studies
  • Conduct cart sorting & tree testing with the PlaybookUX panel ($8 per response)

SCALE

$449/ month

Get Started

  • Everything in GROW plus:
  • Bring your own participants to moderated studies
  • SSO / SAML

GROW

$2,739/ year

Try Free for 7 days

  • Bring your own participants to unmoderated, card sort and tree test studies
  • Conduct cart sorting & tree testing with the PlaybookUX panel ($8 per response)

SCALE

$4,939/ year

Get Started

  • Everything in GROW plus:
  • Bring your own participants to moderated studies
  • SSO / SAML

  • You can recruit from the PlaybookUX participants panel at any point
  • Contact us for enterprise features such as SSO, 99.99% guaranteed uptime SLA, account management and training sessions

 

FAQs

What is PlaybookUX?

PlaybookUX is an end-to-end user research software that connects companies with their target audience. Conduct moderated interviews, unmoderated testing, card sorts and tree tests.

How long does it take to receive results?

Most studies are filled within a day, with most videos rolling in within hours. However, if you're targeting a hard to reach demographics (i.e. Accountants in Spain), please allow up to 3 days. 

How many team members can I invite to PlaybookUX?

Anyone and everyone! UX research is a team effort, so we don't charge per seat. All plans come with unlimited team and admin seats. 

Are you just a recruiting service?

No! We're an end-to-end software. Recruiting is one part of what we do. We have software to conduct sessions, transcribe and analyze your user research. You can use your own participants instead of ours, if you'd like! 

How do I get access to card sorting and tree testing?

Card sorting and tree testing features require a subscription. 

How long are sessions?

Unmoderated sessions, in which participants record their screen & voice while answering questions, are 15 - 20 minutes. However, we do not turn off our screen recorder in case a tester takes longer than 20 minutes. Moderated sessions are available in 30, 60 and 90 minutes increments. 

What can I test?

If you can link it, you can test it! The most popular things to test on PlaybookUX are websites, products, prototypes, apps, marketing videos, logos, concepts and more.

Can I run concurrent studies? Do you limit the number of studies or participants?

Yes & no. You can run concurrent unmoderated, card sort and tree test sessions with as many participants as you'd like. When it comes to moderated studies, you can have multiple moderated projects open, but cannot conduct 2 sessions at the same time.

Can I bring my own participants AND use PlaybookUX participants?

Of course! We recommend signing up for our monthly subscription plan, while using our pay as you go service.

Start getting user feedback today

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