Choose the plan that fits your research needs

Pay as you go

No subscription required

Pay as you go includes

  • Unmoderated and moderated testing with the PlaybookUX panel
  • Recruit consumers and professionals
  • Unlimited seats
  • Transcriptions & timestamped notes-taking
  • Clips & highlight reels
  • Tags & reactions
  • Universal search
  • Templates

Grow

$228

per month, when billed yearly, $249 per month when billed monthly

Everything in Pay as you go

  • Card sorting and tree testing with the PlaybookUX panel
  • Send your own users unmoderated, card sorts and tree tests

Scale

$411

per month, when billed yearly, $449 per month when billed monthly

Everything in Grow

  • Moderated testing with your own customers
  • Live notes (moderated)
  • SSO & SAML

Enterprise

Custom

Everything in Scale

  • Bulk pricing discounts & custom session limits
  • Dedicated customer success manager
  • Custom onboarding
  • Custom contracts & terms of service
  • 99.99% guaranteed uptime SLA
  • Invoice payments

See all features and compare plans

PlaybookUX powers user research for thousands of teams

Pay as you go

Grow

Scale

Enterprise

PLAYBOOKUX PANEL

Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)

$49 / participant

$49 / participant

$49 / participant

Custom

Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (30 minutes)

$99 / participant

$99 / participant

$99 / participant

Custom

Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (60 minutes)

$149 / participant

$149 / participant

$149 / participant

Custom

Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel.
Card Sort

$8 / participant

$8 / participant

Custom

Participants will test the organization and labeling of your website to see if they can easily find information. Participants will be sourced from the PlaybookUX global panel.
Tree Test

$8 / participant

$8 / participant

Custom

USE YOUR OWN PARTICIPANTS

Participants will complete a recorded study on their own time. The PlaybookUX platform will generate a link that you can send to your own participants.
Unmoderated

100 sessions / month

250 sessions / month

Custom

Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel.
Card sort

500 sessions / month

1,000 sessions / month

Custom

Participants will test the organization and labeling of your website to see if they can easily find information. The PlaybookUX platform will generate a link that you can send to your own participants.
Tree test

500 sessions / month

1,000 sessions / month

Custom

Your team will moderate a live conversation. The PlaybookUX platform will generate a calendar & meeting link that you can send to your own participants.
Moderated

100 sessions / month

Custom

FEATURES

Target participants by job role, industry, company size and other professional characteristics.
B2B Recruiting
Target consumers by age, location, gender, income and more.
B2C Recruiting
Videos are automatically transcribed after each research session.
Transcriptions
Collaborate with teammates by taking time-stamped notes and @ mentions.
Note-taking
Capture interesting moments with clips. Compile your clips into shareable highlight reels.
Clips/Highlight Reels
Tag patterns and themes to build out a central repository and stay on top of customer insights.
Tags & Reactions
Easily search notes, clips, transcripts, reports and tags across all projects.
Universal Search
Get inspired by our curated list of question templates.
Curated Templates
Save time setting up studies by creating saved persona and question templates.
Saved Audience & Test Scripts
Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
Moderated Scheduler
Turn on PII-blocking for specific unmoderated tasks to blur out a participant’s personal information.
PII Blocker
Create a shareable summary of your research.
Reports
Create timestamped notes during moderated conversations.
Live moderated notes

ADMINISTRATION

Manage your PlaybookUX account by configuring access roles.
Roles and permissions
Manage your teams, initiatives and product lines with workspaces.
Workspaces
Organize studies into folders & folder groups.
Folders
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
Data sharing and exports

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
SAML-based single sign-on (SSO)
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA

SUPPORT

Chat support
Designated customer success manager
Custom onboarding & training

Pay as you go

PLAYBOOKUX PANEL

  • Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
    Unmoderated (10-15 minutes)
    • $49 / participant
  • Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
    Unmoderated (10-15 minutes)
    • $49 / participant
  • Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
    Unmoderated (10-15 minutes):
    • Custom

USE YOUR OWN PARTICIPANTS

  • Participants will complete a recorded study on their own time. The PlaybookUX platform will generate a link that you can send to your own participants.
    Unmoderated
  • Participants will organize content into categories that make sense to them. The PlaybookUX platform will generate a link that you can send to your own participants.
    Card Sort
  • Participants will test the organization and labeling of your website to see if they can easily find information. The PlaybookUX platform will generate a link that you can send to your own participants.
    Tree Test
  • Your team will moderate a live conversation. The PlaybookUX platform will generate a calendar & meeting link that you can send to your own participants.
    Moderated

FEATURES

  • Target participants by job role, industry, company size and other professional characteristics.
    B2B Recruiting
  • Target consumers by age, location, gender, income and more.
    B2C Recruiting
  • Videos are automatically transcribed after each research session.
    Transcriptions
  • Collaborate with teammates by taking time-stamped notes and @ mentions.
    Note-taking
  • Capture interesting moments with clips. Compile your clips into shareable highlight reels.
    Clips/Highlight Reels
  • Tag patterns and themes to build out a central repository and stay on top of customer insights.
    Tags & Reactions
  • Easily search notes, clips, transcripts, reports and tags across all projects.
    Universal Search
  • Get inspired by our curated list of question templates.
    Curated Templates
  • Save time setting up studies by creating saved persona and question templates.
    Saved Audience & Test Scripts
  • Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
    Moderated Scheduler
  • Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information.
    PII Blocker
  • Create a shareable summary of your research.
    Reports
  • Create timestamped notes during moderated conversations.
    Live moderated notes

ADMINISTRATION

  • Manage your PlaybookUX account by configuring access roles.
    Roles and permissions
  • Manage your teams, initiatives and product lines with workspaces.
    Workspaces
  • Organize studies into folders & folder groups.
    Folders
  • Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
    Data sharing and exports

SECURITY

  • Learn more about security at PlaybookUX https://www.playbookux.com/legal/
    Data encryption at rest and in transit
  • Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
    SAML-based single sign-on (SSO)
  • Custom Contracts & Terms of Service
  • Learn more about security at PlaybookUX https://www.playbookux.com/legal/
    99.99% guaranteed uptime SLA

SUPPORT

  • Chat support
  • Designated customer success manager
  • Custom onboarding & training

Grow

PLAYBOOKUX PANEL

  • Unmoderated (10-15 minutes)
    • $49 / participant
  • Moderated (30 minutes)
    • $99 / participant
  • Moderated (60 minutes)
    • $149 / participant
  • Card Sort
    • $8 / participant
  • Tree Test
    • $8 / participant

USE YOUR OWN PARTICIPANTS

  • Unmoderated
    • 100 sessions / month
  • Card Sort
    • 500 sessions / month
  • Tree Test
    • 500 sessions / month
  • Moderated

FEATURES

  • B2B Recruiting
  • B2C Recruiting
  • Transcriptions
  • Note-taking
  • Clips/Highlight Reels
  • Tags & Reactions
  • Universal Search
  • Curated Templates
  • Saved Audience & Test Scripts
  • Moderated Scheduler
  • PII Blocker
  • Reports
  • Live moderated notes

ADMINISTRATION

  • Roles and permissions
  • Workspaces
  • Folders
  • Data sharing and exports

SECURITY

SUPPORT

  • Chat support
  • Designated customer success manager
  • Custom onboarding & training

Scale

PLAYBOOKUX PANEL

  • Unmoderated (10-15 minutes)
    • $49 / participant
  • Moderated (30 minutes)
    • $99 / participant
  • Moderated (60 minutes)
    • $149 / participant
  • Card Sort
    • $8 / participant
  • Tree Test
    • $8 / participant

USE YOUR OWN PARTICIPANTS

  • Unmoderated
    • 250 sessions / month
  • Card Sort
    • 1,000 sessions / month
  • Tree Test
    • 1,000 sessions / month
  • Moderated
    • 100 sessions / month

FEATURES

  • B2B Recruiting
  • B2C Recruiting
  • Transcriptions
  • Note-taking
  • Clips/Highlight Reels
  • Tags & Reactions
  • Universal Search
  • Curated Templates
  • Saved Audience & Test Scripts
  • Moderated Scheduler
  • PII Blocker
  • Reports
  • Live moderated notes

ADMINISTRATION

  • Roles and permissions
  • Workspaces
  • Folders
  • Data sharing and exports

SECURITY

SUPPORT

  • Chat support
  • Designated customer success manager
  • Custom onboarding & training

Enterprise

PLAYBOOKUX PANEL

  • Unmoderated (10-15 minutes)
    • Custom
  • Moderated (30 minutes)
    • Custom
  • Moderated (60 minutes)
    • Custom
  • Card Sort
    • Custom
  • Tree Test
    • Custom

USE YOUR OWN PARTICIPANTS

  • Unmoderated
    • Custom
  • Card Sort
    • Custom
  • Tree Test
    • Custom
  • Moderated
    • Custom

FEATURES

  • B2B Recruiting
  • B2C Recruiting
  • Transcriptions
  • Note-taking
  • Clips/Highlight Reels
  • Tags & Reactions
  • Universal Search
  • Curated Templates
  • Saved Audience & Test Scripts
  • PII Blocker
  • Reports
  • Live moderated notes

ADMINISTRATION

  • Roles and permissions
  • Workspaces
  • Folders
  • Data sharing and exports

SECURITY

SUPPORT

  • Chat support
  • Designated customer success manager
  • Custom onboarding & training

FAQs

Are there any session limits on using the PlaybookUX panel of participants?

You can conduct 150 sessions per year with the PlaybookUX panel of participants (across all methods) without being on an enterprise plan. If you anticipate that you'll be conducting more than 150 sessions per year, we recommend an enterprise package. Get in touch with our sales team to learn more.

Does PlaybookUX have seat-based pricing?

We do not charge by the seat so we encourage that you invite your whole team. After all, research should be collaborative!

Do you have a free trial?

A free trial of the Grow plan is included when you sign up (no credit card required). If you're a potential enterprise customer, get in touch with our sales team for a customized trial.

Do you offer customer support?

All customers have access to chat support. Enterprise customers are assigned a dedicated customer success manager as their point of contact. Customer success managers will help with onboarding, customized training and schedule regular check-ins.

What types of research can I run with PlaybookUX?

You can conduct qualitative and quantitative research, including unmoderated testing, moderated interviews, card sorting and tree testing (surveys coming soon!)

Can I run concurrent studies?

Yes! You can run concurrent studies. We don't limit the number of concurrent studies nor the number of participants per study.

Start getting user feedback today