All Features

Dive into features that allow you to efficiently recruit, conduct and synthesize user research.


Recruit participants from all over the globe or use your own participants.


Run unmoderated, moderated, card sort and tree test studies on all devices.

Analyze & Collaborate

Invite your team to synthesize research with our comprehensive analysis suite.


Recruit using our panel of international participants, or use your own.

Consumer Research

Target consumers by age, gender or income to review your product. Target consumers by age, gender or ethnicity.

B2B Targeting

Target professionals across a variety of attributes such as job title, industry and company size.

Screener Questions

Use screener questions for additional targeting.

International Recruiting

Access our global panel of participants that covers over 40 countries.


Localize the participant platform in over 50 languages.

Bring Your
Own Participants

Invite your own participants to research studies via a recruiting link.

Saved Audience

Save an audience to quickly set up future projects.


Set up segments to ensure exact demographic quotas.


Run unmoderated and moderated studies across all devices.

Unmoderated Testing

Watch recordings of the participant's screen and voice as they verbally respond to questions and assess your asset.

Moderated Interviews

Speak directly with participants as they share their screen, camera and audio. Use our scheduler and take live notes.

Card Sorting

Conduct open, closed and hybrid card sorts. Participants will sort cards into groups that make sense to them.

Tree Testing

Conduct and analyze tree tests to understand how easily participants can find items on your website.


Conduct quantitative research at scale.

Native Android
and iOS App

Have participants review native apps.

Qualitative Tasks
and Questions

Participants will verbally respond, while interacting with a test asset. Write unlimited instructions.

Test on all devices

Run studies on desktop, tablet and mobile.


Use our calendar to invite participants to live conversations.

Buffer Time, Advanced Notice, Max Bookings

Configure your interview calendar to include buffer time, advanced notice and max bookings.


Ask rating scales questions with flexible endpoints, multiple choice and written response questions.

Prototypes, Websites

Get feedback at any stage of the lifecycle. You can test anything with a link - or even run a concept test.

Block PII

Use our blur tool to hide personal information during unmoderated sessions.

Saved question templates

Save an unmoderated test script as a template to quickly set up future projects.

PlaybookUX templates

Rapidly import templates curated by PlaybookUX researchers.

Automated Payments

Our tool will handle payments to our panel so you don't have to worry about logistics.

Cross Browser

Test on all browsers. Our recording suite isn't tied to Chrome.

Concurrent studies

Launch more than one study at the same time.

Live notes

Take live notes during moderated sessions.

Analyze & Collaborate

Invite your entire team to analyze user research with our comprehensive analysis suite.


Create clips from important moments during your user research sessions.

Highlight Reel

Generate highlight reels from your clips.


Transcripts are automatically generated with timestamps.


Take timestamped notes while watching videos.

Build your own report

Build reports across research projects.

Keywords & Quotes

Quickly assess common phrases and keywords from unmoderated sessions. Click to view underlying quotes.

Sentiment Analysis

View positive and negative quotes from your unmoderated research.

Tags & Highlights

Tag unmoderated and moderated research sessions to identify themes and keep track of patterns.


Reactions are standardized tags that allow you to analyze qualitative data with ease.

Participant Charts

View aggregated demographic charts of participants.


Download video sessions, clips and highlight reels as mp4 files.

Editable Transcription

Make edits to machine generated transcripts.

Video Controls

Change the viewing speed, quickly rewind and fast forward, or watch picture-in-picture.

Quantitative Metrics

Analyze rating scales, written responses, multiple choice and time on task.

Unlimited Team Seats

There aren't any limits on the number of team members that you can invite.


Share full projects, clips and highlight reels with a password protected link.


Export full studies with one click.


Create workspaces to organize projects, teams and initiatives.


Categorize projects into folders.

Universal Search

Find what you're looking for within seconds. Search notes, transcripts, clips, reports, tags and more.


@mention team members on notes, clips, and reports.


Security and privacy is at the core of our platform.


Sign in using popular providers such as Okta, Azure, ADFS, Google and more.

Admin Permissions

Set account access levels.

Password Protection

Password protect everything you share for enhanced security.

Block PII

Use our blur tool to hide personal information during unmoderated sessions.

SOC 2 Type II Certified

ISO 27001 & ISO 27701 Certified

General FAQ

What is user experience testing?

User experience testing is the process of getting a product, prototype, concept or website in front of real people. Those people will provide invaluable feedback. Overall, it will make your website, product or prototype more delightful and intuitive.

Why does user experience testing matter?

Customer expectations are rising, and with that standards for what makes a usable product are higher. UX testing leads to higher customer satisfaction, increased conversion and decreased bounce rates.

What is the future of user experience testing?

The UX testing process will become even more automated. Companies won’t have to manage the end-to-end process of recruiting, conducting, transcribing and analyzing the sessions. At PlaybookUX, we’re using artificial intelligence to bring on a new wave of user testing.