Features

Dive into features that allow you to efficiently recruit, conduct and synthesize user research.

Recruit

Recruit participants from all over the globe or use your own participants.

Conduct

Run unmoderated, moderated, card sort, tree test and surveys on all devices.

Analyze & Collaborate

Invite your team to analyze research with our comprehensive suite.

Recruit

Recruit using the PlaybookUX global participants, or use your own.

Consumer Research

Target consumers by age, gender or income to review your product.

Professional Targeting

Target professionals across a variety of attributes such as job title, industry and company size (among 12 others) and get more targeted with screener questions.

Screener Questions

Use single select (qualify/disqualify) and multiple select (qualify/may select/disqualify) screener questions for additional targeting.

International Recruiting

Access our global panel of participants that covers over 40 countries.

Localize

Localize the participant platform in over 50 languages.

Bring Your
Own Participants

Invite your own participants to research studies via a recruiting link.

Saved Audience
Templates

Save an audience (both filters and screener questions) to quickly set up future projects.

Segmentation

Set up segments to ensure exact demographic quotas.

Rate participants

Rate participants who complete your studies. A member of our quality team will review all low rated submissions and remove those participants from our panel.

Vetted panel

Best in class fraud prevention to screen bad actors before they enter our panel.

Preview study

Preview your study prior to setting it live with participants.

Approval flow

Admins can designate the team members who require approval prior to launching a project.

Rate participants

Rate participants who complete your studies. A member of our quality team will review all low rated submissions and remove those participants from our panel.

Screener pass rates

Analyze where participants are screened out of your study.

Conduct

Run unmoderated and moderated studies across all devices.

Unmoderated testing

Participants will record their screen, voice and face while they walk through a test asset.

Moderated Interviews

Speak directly with participants as they share their screen, camera and audio. Use our scheduler and take live notes.

Card Sorting

Conduct open, closed and hybrid card sorts. Participants will sort cards into groups that make sense to them.

Tree Testing

Conduct and analyze tree tests to understand how easily participants can find items on your website.

Survey

Conduct quantitative research at scale.

Native Android
and iOS App

Have participants review native apps.

Qualitative Tasks
and Questions

Participants will verbally respond, while interacting with a test asset. Write unlimited instructions.

Face, audio and screen recording

The PlaybookUX software will record the participant's screen, face and voice.

Preference testing

Conduct a preference test to understand which design participants prefer and why.

Five second testing

Understand your customers first impression of a design. You’re not limited to 5 seconds – you can configure how long the design is presented to participants.

First click testing

Understand what draws your customers attention about a test asset. Use heat maps to analyze the results for a view into the aggregated participant data.

Scheduling

Use our calendar to invite participants to live conversations.

Hidden observers

Collaborators can join the interviews as invisible observers so they are hidden from participants (no login required).

Buffer Time, Advanced Notice, Max Bookings

Configure your interview calendar to include buffer time, advanced notice and max bookings.

Quantitative

Ask rating scales questions with flexible endpoints, multiple choice and written response questions.

Prototypes, Websites
Apps

Get feedback at any stage of the lifecycle. You can test anything with a link - or even run a concept test.

Image & video testing

We support image and video uploads so you can test and store a variety of media formats.

Five second test

Show participants a design for a set timeframe (between 5 and 60 seconds) to gather first impressions.

First click test

Conduct a first click test to see where participants are inclined to click first.

Automated Payments

Our tool will handle payments to our panel so you don't have to worry about logistics.

Cross Browser

Test on all browsers. Our recording suite isn't tied to Chrome.

PlaybookUX templates

Rapidly import templates curated by PlaybookUX researchers.

Saved question templates

Save an unmoderated test script as a template to quickly set up future projects.

Test on all devices

Run studies on desktop, tablet and mobile.

Block PII

Use our blur tool to hide personal information during unmoderated sessions.

Live notes

Take live notes during moderated sessions.

Concurrent studies

Launch more than one study at the same time.

Analyze & Collaborate

Invite your entire team to analyze user research with our comprehensive analysis suite.

Clips

Create clips from important moments during your user research sessions.

Highlight Reel

Generate highlight reels from your clips.

Transcription

Transcripts are automatically generated with timestamps.

Notes

Take timestamped notes while watching videos.

Build your own report

Build reports across research projects.

Keywords & Quotes

Quickly assess common phrases and keywords from unmoderated sessions. Click to view underlying quotes.

Sentiment Analysis

View positive and negative quotes from your unmoderated research.

Tags & Highlights

Tag unmoderated and moderated research sessions to identify themes and keep track of patterns.

Reactions

Reactions are standardized tags that allow you to analyze qualitative data with ease.

Question Playlists

With just one click, you can create a playlist of all participants completing the same task in a specific unmoderated study.

Heatmaps

Analyze first click tests with heatmaps.

Editable Transcription

Make edits to machine generated transcripts.

Video Controls

Change the viewing speed, quickly rewind and fast forward, or watch picture-in-picture.

Quantitative Metrics

Analyze rating scales, written responses, multiple choice and time on task.

Unlimited Team Seats

There aren't any limits on the number of team members that you can invite.

Share full projects, clips and highlight reels with a password protected link.

Export

Export full studies with one click.

Workspaces

Create workspaces to organize projects, teams and initiatives.

Folders

Categorize projects into folders.

Universal Search

Find what you're looking for within seconds. Search notes, transcripts, clips, reports, tags and more.

Mentions

@mention team members on notes, clips, and reports.

Download

Download video sessions, clips and highlight reels as mp4 files.

Comments

Collaborate with colleagues during the project set up process.

Participant Charts

View aggregated demographic charts of participants.

Attachments

Attach assets related to your research projects such as discussion guides, planning sessions and more.

Uploading outside research

Uploading videos from other sources allows you to leverage the PlaybookUX analysis suite - transcribe, clip, tag and create highlight reels.

Security

Security and privacy is at the core of our platform.

SSO / SAML

Admin Permissions

Set account access levels.

Approval flow

Admins can designate the team members who require approval prior to launching a project.

Block PII

Use our blur tool to hide personal information during unmoderated sessions.

Custom Consent Forms

Upload a custom consent form to PlaybookUX. Participants will read and agree to the consent form prior to participating in your study.

Password Protection

Password protect everything you share for enhanced security.

SOC 2 Type II Certified

ISO 27001 & ISO 27701 Certified

General FAQ

What is user experience testing?

User experience testing is the process of getting a product, prototype, concept or website in front of real people. Those people will provide invaluable feedback. Overall, it will make your website, product or prototype more delightful and intuitive.

Why does user experience testing matter?

Customer expectations are rising, and with that standards for what makes a usable product are higher. UX testing leads to higher customer satisfaction, increased conversion and decreased bounce rates.

What is the future of user experience testing?

The UX testing process will become even more automated. Companies won’t have to manage the end-to-end process of recruiting, conducting, transcribing and analyzing the sessions. At PlaybookUX, we’re using artificial intelligence to bring on a new wave of user testing.