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UX Terms

Market Research vs UX Research

Market research and user experience research are equally vital parts of the software development lifecycle. Both types of research are complementary and meant to inform one another in order to product valuable user insights.

Dark Patterns

A dark pattern is a term used in user experience research to convey methods that websites use to trick you into performing a certain action. They’re thoughtfully designed to be imperceptible and hard to detect. It’s important to double check your product or website to ensure that it is free from dark patterns.

Pre-Research Recruiting

Recruiting Participants

Finding the right users make all the difference in the quality of your qualitative research output. We’ve outline 7 different methods of recruiting participants for quality user research insights. PlaybookUX’s user testing software is available to help you throughout the recruiting process.

Creating Screener Questions

A screener is a way to weed out participants who are not qualified for your user research study. Understanding screeners and how to utilize them is essential to conducting great user experience research and gathering comprehensive user insights.

Research Methods

Diary Study

A diary study is a type of user research study where participants document their habits, behaviors and activities during a period of time. It’s a qualitative, longitudinal study that allows user experience researchers to gain valuable user insights.

Moderated Interview

A moderated session is a one-on-one conversation with a participant. It’s a great way to learn about a person’s habits, behaviors and emotions. It’s useful to walk participants through a prototype or website, which is called a usability session. You’ll gain valuable insights to help you build world class products with great user experience!

Contextual Inquiry

A contextual inquiry is a user experience research method where researchers perform semi-structured interviews to obtain information about how customers are using products and services in their own environment. This qualitative user research method is good for getting rich information about customer’s work practices, routines, physical environment, what tools they use and how they use them.

A/B Testing

A/B testing is an experiment where you send different versions of a design to two groups of users to see which version meets the expected goal. It’s a powerful user experience research tool that can drastically increase your product conversion.

Unmoderated Study

Unmoderated research is a remote research tool that helps Product Managers, Designers and Researchers gain valuable user feedback, while saving time on conducting the research. Unmoderated research is one of our specialties at PlaybookUX. We help you save time in the synthesis phase with our machine learning technology.

Focus Groups

Focus groups are designed to gain an understanding of customer opinions and perceptions of new concepts or ideas. They are a quick way to gather a large amount of data.

Card Sorting

Card sorting is a highly useful experience research method for information architecture that increases navigation usability. It is a test that researchers can utilize when they want to organize sets of information into intuitive groups.

Tree Testing

Tree testing is a qualitative user research method used to assess and improve find-ability of items on a website. .

True Intent

A true intent study is a quantitative study of who visits your website. It will intercept customers while they are performing certain actions and ask them a few survey questions. The goal is to understand the demographics of your visitors, why they are visiting your site and their ability to accomplish their goal.

Post-Session Mapping & Workshops

Customer Journey Map Workshop

The Customer Journey Workshop is an essential part of the user research design process and enables companies to extract user insights. It’s integral to understanding the customer’s needs, behaviors, habits and feelings.

Personas

In user experience research, a Persona is a profile that represents your primary users who exhibit similar attitudes, goals, and behaviors in relation to your product. They’re human-like snapshots that allow product teams to gather real user insights by developing empathy, navigating design decisions, and settling feature disputes.

Empathy Map

An empathy map is a tool for user experience researchers to understand what the customer is thinking, feeling, seeing, hearing and saying. It is used to visualize and articulate what is currently known about your customers and create a shared understanding of their needs to help make better decisions.

Assumptions Map & Workshop

By holding an assumptions workshop your team can organize and validate your assumptions before performing user research and diving into the product development process.