What is Concept Testing?
Concept testing is when you ask people their thoughts on a concept or idea. It’s a valuable tool to determining product-market fit. By asking participants what they think about your concept, you’ll mitigate the risk of releasing a product that falls flat of customer expectations.
Example Concept Unmoderated Session
Watch a real person talk about their pain points, frustrations and motivations. It will help you understand how to craft the ideal product solution. Guide your product decisions by getting feedback from your target audience.
Moderated Concept Study
Moderated concept testing will allow you to really dig into the customer’s behaviors and beliefs. Interviews are advantageous since you’ll be able to ask follow up questions. Moderated concept tests can be performed in-person or remotely. You’ll never have to wonder how people feel about your concept or idea. Just ask them!
Unmoderated Concept Study
Conducting a user test on your concepts will provide valuable insights. See if your concept solves a real life problem that your target users are experiencing. It’s important to run concepts by the people actually experiencing the problem. When all is said and done, you’ll receive valuable video based feedback.
Concept Testing Questions
We’ve created a comprehensive, unbiased concept question guide. Use these questions during moderated and unmoderated concept studies.
What is concept validation?
Concept validation includes showing your target audience a concept and getting their feedback on it.
How do you validate new concepts and ideas?
Recruit your target audience and ask them questions about their pain points. Once you understand their pain points, it will be easy to craft solutions that are applicable to what they’re experiencing.
Why does concept validation matter?
Testing a concept with your target users ensures that it won’t fall flat when it’s released to the market. It will save you valuable development time and money. By asking people about their frustrations during research sessions, you’ll be able to iterate and improve.
Does PlaybookUX allow you to perform concept testing?
Yes, we do! Test concepts, prototypes, websites and more. We help you recruit your target audience and have the software to conduct moderated and unmoderated tests.
Start getting user feedback today
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