How Business Leaders Can Fail Less With UX Research eBook
You’re a Business Leader who wants to understand your customer’s behaviors, frustrations and habits. Getting feedback is crucial to determining your company’s direction.
Understand how your concept, pricing model and product resonates with your target user to ensure a product-market fit
Spend less time & effort on user research
Get high level insights to make decisions
Understand the “why” behind your customers behaviors
PlaybookUX is a user testing software that allows Business Leaders & Executives to validate their assumptions and ensure a product market-fit by getting in touch with their target demographic.
What to test with PlaybookUX
I want to know about what people think about my
Concepts & Ideas
Feature Enhancements
Live Website
Competitor's Brand
Pricing
Live Websites
Run a study on your live website to ensure your customers can easily find what they're looking for. With our user testing software, you'll receive user feedback on the content and design if your website. It's as easy as pasting your URL.
Prototype & Wireframes
Test designs and new features before development. It’s more costly to develop something that falls short of your customer’s standards than it is to test and refine. It will increase customer satisfaction while saving you money.
Navigation & Content Architecture
If your customers can’t find what they’re looking for in as few clicks as possible, they won’t make a purchase – it’s as simple as that. You can eliminate confusion and frustration by testing the optimal navigation structure. With this type of study, you can ask participants task-based questions and measure success and failure.
Marketing & Ad Creative
Learn what advertisements resonate with your target customer and what motivates them to move from prospect to customer. Identify which creative and copy are most effective. PlaybookUX allows you to target specific demographics so you can speak with each of your different marketing personas. Understand why they feel a certain way about your advertisements.
Pricing Models
Your pricing model is a large indicator if a person or company becomes a customer. Make sure your target user can quickly understand the value of your product, and identify a price point that makes sense. We’ll recruit potential customers who can provide feedback on your pricing and the perceived value for that price. Make sure your pricing model resonates with your target user and that your pricing page is effective in turning potential customers into actual customers.
Competitive Intelligence
How do stack up against your competitors? Understand how user’s feel about your competitor’s products and brand. You can recruit participants who have experience with both your company and your competitor’s company. Get direct feedback from the people that matter.
New Features
Testing before you release can save valuable time and development efforts. Recruit your target demographic to see what they think about feature enhancements.
Concepts & Ideas
Before you invest in building a new concept or idea, make sure there’s a product-market fit. Understand your customer’s problems and build solutions for those problems. It will save you time and money.
All In One Solution
Our software allows you to connect with your target demographic.
Recruit Your Target Demographic
We make it easy to find the right users. With 10 different demographic & employment filters and all testers verified through LinkedIn.
Speak to Testers Directly & Write Tasks For Testers
Observe and ask your target demographic questions through face-to-face sessions or ask them to answer tasks remotely to remove observer bias.
Video Sessions & Transcription
Understand the behaviors, beliefs and motivations of your target population. We transcribe your video sessions to save you time and effort.
Speak to high quality people
