Wondering what to test with a user testing software?
User research is valuable for everyone, so we make it easy. The entire user research process, from set-up to synthesis, is seamless with PlaybookUX.
See what people think about my
Run a study on your live website to ensure your customers can easily find what they’re looking for. With our cutting edge platform, you’ll receive user feedback on the content and design of your live website. It’s as easy as copying and pasting your URL.
Prototype & Wireframes
Test designs and new features before development. It’s more costly to develop something that falls short of your customer’s standards than it is to test and refine. It will increase customer satisfaction while saving you money.
Navigation & Content Architecture
If your customers can’t find what they’re looking for in as few clicks as possible, they won’t make a purchase – it’s as simple as that. You can eliminate confusion and frustration by testing the optimal navigation structure. With this type of study, you can ask participants task-based questions and measure success and failure.
Marketing & Ad Copy
Learn what advertisements resonate with your target customer and what motivates them to move from prospect to customer. Identify which creative and copy are most effective. PlaybookUX allows you to target specific demographics so you can speak with each of your different marketing personas. Understand why they feel a certain way about your advertisements.
Your pricing model is a large indicator if a person or company becomes a customer. Make sure your target user can quickly understand the value of your product, and identify a price point that makes sense. We’ll recruit potential customers who can provide feedback on your pricing and the perceived value for that price. Make sure your pricing model resonates with your target user and that your pricing page is effective in turning potential customers into actual customers.
How do stack up against your competitors? Understand how user’s feel about your competitor’s products and brand. You can recruit participants who have experience with both your company and your competitor’s company. Get direct feedback from the people that matter.
Test subject lines, body text, call-to-action buttons, and images in your marketing emails. Make sure your marketing materials catch your customer’s attention, while engaging and converting prospective customers.
Concepts & Ideas
Before you invest in building a new concept or idea, make sure there’s a product-market fit. Understand your customer’s problems and build solutions for those problems. It will save you time and money.
Start getting user feedback today