What is web testing?
Running a study on your website illuminates its shortcomings. If participants can’t find what they’re looking for, they won’t convert or achieve their goal, it’s as simple as that. Testing early and often prevents you from building a solution that’s not optimized for what your target demographic needs. Increase conversions, decrease bounce rate and enhance customer satisfaction with user testing.
Watch this real person walk through a website. Getting video based feedback from your target audience is the most valuable thing you’ll do as a company. User testing a website helps improve designs, content and navigation. Sign up for PlaybookUX to start testing your website today!
Moderated Web Testing
Moderated web studies allow you to dive deeper into your target users emotions, feelings and beliefs. With moderated interviews, you can ask participants questions to see how they feel about your website. The advantage of performing moderated testing is that you can ask follow up questions to really understand how the participant feels.
Unmoderated Web Testing
Watching participants interact with your website will give you an unbiased look into their feelings and emotions. Participants will speak their thoughts out loud while walking through tasks that you’ve defined. You’ll be able to test layout, design element, call-to-action placement and many more!
What is website testing?
It involves getting your website in front of people who will provide authentic feedback.
How do you conduct website testing?
Find a software, like PlaybookUX, that allows you to conduct website research. Recruit people in your target audience to walk through your website while answering questions and speaking their thoughts aloud.
Why does website testing matter?
It allows you to identify parts of your website that could be better optimized. You’ll understand where to move call-to-actions, if the content on your website resonates with your users and if designs should be improved.
Does PlaybookUX allow you to conduct website testing?
Yes! We allow you to recruit your target audience and conduct moderated and unmoderated website testing.
Start getting user feedback today
London | New York | São Paulo