Full Service User Testing Software
PlaybookUX is an end-to-end user testing software that gives companies access to the right users and uses artificial intelligence to extract meaningful user insights from your research. Base business decisions on your customers, not assumptions.
Comprehensive User Testing Software
PlaybookUX is your all-in-one platform to extract high quality, actionable user insights from your qualitative research.
Set Tasks for Testers (Unmoderated)
Participant records their screen and audio while completing tasks.
Speak to Testers Directly (Moderated)
Researcher interviews participants real-time.
What Should I Test With PlaybookUX?
Run a study on your live website to ensure your customers can easily find what they're looking for. With our user testing software, you'll receive user feedback on the content and design of your website. It's as easy as pasting a link.
Prototype & Wireframes
Test designs and new features before development. It’s more costly to develop something that falls short of your customer’s standards than it is to test and refine. It will increase customer satisfaction while saving you money.
Navigation & Content Architecture
If your customers can’t find what they’re looking for in as few clicks as possible, they won’t make a purchase – it’s as simple as that. You can eliminate confusion and frustration by testing the optimal navigation structure. With this type of study, you can ask participants task-based questions and measure success and failure.
Marketing & Ad Creative
Learn what advertisements resonate with your target customer and what motivates them to move from prospect to customer. Identify which creative and copy are most effective. PlaybookUX allows you to target specific demographics so you can speak with each of your different marketing personas. Understand why they feel a certain way about your advertisements.
Your pricing model is a large indicator if a person or company becomes a customer. Make sure your target user can quickly understand the value of your product, and identify a price point that makes sense. We’ll recruit potential customers who can provide feedback on your pricing and the perceived value for that price. Make sure your pricing model resonates with your target user and that your pricing page is effective in turning potential customers into actual customers.
How do stack up against your competitors? Understand how user’s feel about your competitor’s products and brand. You can recruit participants who have experience with both your company and your competitor’s company. Get direct feedback from the people that matter.
Testing before you release can save valuable time and development efforts. Recruit your target demographic to see what they think about feature enhancements.
Concepts & Ideas
Before you invest in building a new concept or idea, make sure there’s a product-market fit. Understand your customer’s problems and build solutions for those problems. It will save you time and money.
Why Invest in a User Testing Software?
“61% of users move to another site if they aren’t able to find what they’re looking for right away.”
“By 2020, customer experience will overtake price and product as the most important brand differentiator.”
“Each dollar invested in UX yields $10 to $100 in return.”
“Fixing a user experience error after development is up to 100x more expensive than it would be before.”
Collect Actionable User Feedback
PlaybookUX is an integral part of the user research development lifecycle. Our user testing tool will allow you to know more about your customers and gain an edge against the competition.
AI-Powered User Insights
Our user research software utilizes artificial intelligence to help recruit, conduct and synthesize user experience research sessions. Not only will you walk away knowing what the real users said, but you’ll also understand how they feel.
Understand the why behind your customer’s preferences
By conducting user research, PlaybookUX enables businesses to uncover valuable insights by simplifying the research synthesis process. You’ll speak directly to your customers through our high-quality usability testing software platform.
High-quality results and powerful analytics
We enable data storytelling through a comprehensive analytics dashboard. Our usability testing software extracts all that you need to know about your customers.
Start getting user feedback today