AB Testing Template Questions

When should I use this template?

AB Testing is an integral part of every Product Manager, Researcher and Founder’s agile process. A limitation of traditional AB testing is that it give you the “what” but not the “why”. Complement quantitative AB testing from tools like Optimizely, Google Analytics and Crazy Egg with qualitative AB testing. These AB testing template questions will help create the perfect experiment. You’ll receive videos of participants explaining why they prefer one version over another.

How will the AB testing template questions help my business? 

By understanding why participants prefer one design, landing page or website over another, you’ll be able to make user centric decisions. You’ll avoid future rework and ensure conversions and customer satisfaction is high.

Tasks

Version A

  • Insert image or link to <version A>
  • What are your initial impressions of this <page, website, prototype>?
  • What can you do on this <page, website, prototype>?
  • Without clicking around, verbally explain what you would you do next?
  • How do you feel about the design?
  • What do you like about the design?
  • What do you dislike about the design?
  • What would you change about this page?

Version B

  • Insert image or link to <version B>
  • What are your initial impressions of this <page, website, prototype>?
  • What can you do on this <page, website, prototype>?
  • Without clicking around, verbally explain what you would you do next?
  • How do you feel about the design?
  • What do you like about the design?
  • What do you dislike about the design?
  • What would you change about this page?

Conclusion Questions

  • Overall, do you prefer <option A> or <option B>?
  • Why do you prefer that version?

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