Competitor Analysis Questions

When should I use the competitor analysis questions template?

Understand how your target demographic views your brand compared to your competitor’s brand. With PlaybookUX, you’ll watch videos of participants giving their opinions about both companies. Using this competitor analysis questions template will give you authentic reactions from your participants as they speak about your brand.

You can also use this template to compare two companies in your industry. For example, Basecamp can use this template to compare Monday.com and Asana.

How will the competitor analysis questions template help my business?

Having people point out where your competitor is winning will allow you to adjust your website and positioning to beat them. This is especially powerful if you have people from your target demographic who are decision makers walk through your website. 

Tasks

Company 1

  • How often do you use or come into contact with <Company 1>?
  • How do you use <Company 1>?
  • What do you like about <Company 1>?
  • What do you dislike about <Company 1>?
  • What would you improve about <Company 1>?
  • What is your impression of <Company 1>?
  • Do you trust <Company 1>?
  • What are three words you would use to describe <Company 1>?
  • On a scale of 1-5, with 1=Very Unlikely and 5=Very Likely, how likely are you to recommend <Company 1> to your friend?

Company 2

  • How often do you use or come into contact with <Company 2>?
  • How do you use <Company 2>?
  • What do you like about <Company 2>?
  • What do you dislike about <Company 2>?
  • What would you improve about <Company 2>?
  • What is your impression of <Company 2>?
  • Do you trust <Company 2>?
  • What are three words you would use to describe <Company 2>?
  • On a scale of 1-5, with 1=Very Unlikely and 5=Very Likely, how likely are you to recommend <Company 2> to your friend?

Comparison

  • Based on your experiences with <Company 1> and <Company 2>, which company has provided you with the best experience? Elaborate on your answer.
  • What aspects, if any, does <Company 2> have that you wish <Company 1> had?
  • Which company are you more likely to use next?

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