PlaybookUX Resources

Everything you need to know about gaining valuable insights.

User Testing Blog

The PlaybookUX blog contains high quality information about recruiting, conducting and synthesizing user testing research. Read more

A Guide to Creating Personas

Personas create empathy among team members and allow you to understand the goals, motivations and beliefs of your customers. 

7 Tips to Win User Research Recruiting

Sourcing participants for user research studies can be tricky. We outline 7 ways to recruit participants for your research needs.

A Guide to Creating a Customer Journey Map

The customer journey map is the process of laying out the steps your customer takes and their feelings towards your service or product. 

Whiteboard Videos

Our instructional whiteboard videos are packed with information on the user experience industry. Watch here

Market Research vs UX Research

Both Market and UX Research are complementary and meant to inform one another in order to product valuable user insights.

Moderated Interviews

A moderated session is a one-on-one conversation with a participant. It’s a great way to learn about a person’s habits, behaviors and emotions.

Unmoderated, Self-Tests

Unmoderated research is a remote research tool that helps Product teams gain valuable user feedback, while saving time on conducting the research.


Our templates will aid in post-session user insight synthesis. View More

Persona Template

In user experience research, a persona is a profile that represents your primary users, who exhibit similar attitudes, goals, and behaviors in relation to your product. 

Value Proposition Canvas

The Value Proposition Canvas can help you position your product to ensure there is a product market fit. 

Business Model Canvas

The Business Model Canvas is a template to validate a new or existing business model.