by PlaybookUX | Mar 30, 2019 | Research
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time – from a couple...
by PlaybookUX | Mar 26, 2019 | Research
What are Focus Groups in User Experience Research? A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and...
