by PlaybookUX | May 7, 2019 | Research
How to Prepare, Conduct and Synthesize Moderated User Research A moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
by PlaybookUX | Apr 11, 2019 | Research
A Comprehensive Guide to Card Sorting in User Experience Research Card sorting is a highly useful research method for information architecture that can increase navigation usability. It is a test that researchers can utilize when they want to organize sets of...
by PlaybookUX | Apr 2, 2019 | Research
Leveraging Tree Testing to Improve Product Navigation Tree testing is a qualitative user research method used to assess and improve findability of categories on a website. If you have a website or product with any type of navigation whatsoever, you should utilize tree...
by PlaybookUX | Mar 30, 2019 | Research
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time – from a couple...
by PlaybookUX | Mar 26, 2019 | Research
What are Focus Groups in User Experience Research? A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and...
