The Five Whys: A Simple Yet Powerful Research Tool The Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights. As a researcher or product manager, you can use this technique in your qualitative interviews, such as...
A Comprehensive Guide to Card Sorting in User Experience Research Card sorting is a highly useful research method for information architecture that can increase navigation usability. It is a test that researchers can utilize when they want to organize sets of...
A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
Complete Guide to Creating a Customer Journey Map The customer journey map is a method to gain useful customer insights by laying out the steps a user takes, along with a series of touch points and feelings your customer has towards your service or product....
Leveraging Tree Testing to Improve Product Navigation Tree testing is a qualitative user research method used to assess and improve findability of categories on a website. If you have a website or product with any type of navigation whatsoever, you should utilize tree...
