by PlaybookUX | May 22, 2019 | Research
Using Heuristic Evaluation to Improve Usability A heuristic evaluation, also known as an expert review, is a way to ensure your website is user friendly. A heuristic evaluation is similar to user testing, but in user testing, the testers are users and in heuristic...
by PlaybookUX | May 12, 2019 | Research
Everything You Need to Know About Contextual Inquiries in UX Research A contextual inquiry is a user experience research method where researchers perform semi-structured interviews to obtain information on how customers are using their product in their own...
by PlaybookUX | May 7, 2019 | Research
How to Prepare, Conduct and Synthesize Moderated User Research A moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
by PlaybookUX | May 5, 2019 | Design, Research
The Importance of A/B Testing A/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users to...
by PlaybookUX | Apr 28, 2019 | Research
The Five Whys: A Simple Yet Powerful Research Tool The Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights. As a researcher or product manager, you can use this technique in your qualitative interviews, such as...
