by PlaybookUX | Sep 8, 2019 | Industry, Research
Growth Hacking + UX Testing: A Dynamic Duo in 2022 Growth hacking is popular for a reason. It has enabled startups to scale and grow their products. There are endless tactics you can try to grow your startup. As a beginner, it can be overwhelming. In this article,...
by PlaybookUX | Jun 9, 2019 | Product
YouTube Channels That Will Make You a Better Product Manager The field of Product Management has evolved over the past 10 years. Product Managers are required to know about a wide variety of disciplines. You need to know enough to speak to business stakeholders and...
by PlaybookUX | May 5, 2019 | Design, Research
The Importance of A/B Testing A/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users to...