Run a company name test with PlaybookUX

Company Name Test Questions

When should I use a company name test?

When you’re brainstorming names for your new company or next venture, use the company name test to understand how your prospective customers feel about the names. Test one or many names at once. PlaybookUX will recruit your target demographic so you’ll be able to hear honest feedback. 

How will the company name test improve my business?

Our template is the best way to test business names. Picking a name that doesn’t resonate with your brand and value proposition will turn potential buyers away.

Tasks

Name 1

  • In this study you’ll be answering questions about the name of a company. The name we’ll be focusing on is <Name 1>
  • What comes to mind when you see this name?
  • What industry do you think this company operates in?
  • What do you think this company does?
  • Does this name remind you of any existing brands?
  • Is it easy to pronounce the name?
  • What do you like about this name? Please elaborate.
  • What do you dislike about this name? Please elaborate.Name 2

  • In this study you’ll be answering questions about the name of a company. The name we’ll be focusing on is <Name 2>
  • What comes to mind when you see this name?
  • What industry do you think this company operates in?
  • What do you think this company does?
  • Does this name remind you of any existing brands?
  • Is it easy to pronounce the name?
  • What do you like about this name? Please elaborate.
  • What do you dislike about this name? Please elaborate. 

Repeat with as many company names as you’d like.

 

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