Contextual Inquiries are semi-structured interviews to obtain information on how customers are using their product in their own environment.
Moderated interviews are an easy to use research tool that enables product teams to dig deep into the mindset of their customers.
Leveraging Tree Testing to Improve Product Navigation
Tree testing allows team members the ability to assess information architecture. Conduct a tree test to assess the find-ability of items on your website.
11 Tips for Creating Effective Screener Questions
Screener questions allow you to target your desired audience for user research sessions so you’re getting in touch with the right people.
A/B Testing enable product teams to understand the desirability between different design elements.
The Five Whys are a powerful research technique that can be used to get to the bottom of an issue.
A Guide to Creating Personas
Personas create empathy among team members and allow you to understand the goals, motivations and beliefs of your customers.
A Guide to Creating a Customer Journey Map
The customer journey map is the process of laying out the steps your customer takes and their feelings towards your service or product.
Unmoderated research is a qualitative tool that allows businesses to gain valuable user feedback with minimal time and effort.
Guide to Conducting a Card Sorting Research Sessions
Card sorting is a great way to test the grouping of content on your website. Conducting a card sort ensures that your customers can find what they’re looking for on the first click.
What are Diary Studies in User Experience Research?
Diary studies are longitudinal studies that log behaviors, habits and activities over a period of time so you can understand your customers better.
What are Focus Groups in User Experience Research?
Focus groups allow you to gather quick insights in a short period of time.